USING ARTIFICIAL INTELLIGENCE IN MARKETING: HOW TO HARNESS AI AND MAINTAIN THE COMPETITIVE EDGE

Book ID/图书代码： 07682018C00041

English Summary/英文概要： Artificial intelligence (AI) marketing is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. With AI forecasted to boost global GDP by 14% by 2030, ensuring that an efficient and sustainable AI marketing strategy is in place throughout a business is essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring.

Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI in any industry. Woven with cutting edge interviews and case studies including PwC, Reiss and Gartner, this book is an essential read for every 21st century marketer.

Chinese Summary/中文概要： 这是一个令人兴奋不已的时代，也是一个让人心生畏惧的时代。预计到2030年，人工智能将使全球国民生产总值增长14%。人工智能和机器学习正在重新定义营销。因此，有效且可持续的人工智能营销策略对于任何品牌保持竞争优势都至关重要。

为了证实这一点，在这本书中，担任首席执行官和商业转型顾问将近30年的凯蒂·金，采访了来自全球各个行业的诸多学者、分析师、品牌设计者及技术创新者，并辅以案例研究和全球化实例，展示了如何使用人工智能以无与伦比的准确性自动化日常任务，从而让销售和营销团队将注意力重新集中在人际互动*有价值的地方——战略、创造力和人际关系。

无论人工智能对营销产生的影响与你是否有关，我们都希望这本书能拓展你的思维，打破常规的、传统的模式，并为你打造一个实用的成功框架——适用于任何国家和任何行业的框架。(DB)

Awards/获奖情况："Katie King has a fantastic way of captivating her audience and ensuring the reader is both aware of and excited about the role AI has to play in our personal and professional futures. This book, and the introduction of the Scorecard into marketers’ lives, will be invaluable in setting brands up for success as they shift to a world where AI must be at the centre of marketing strategy." (Thom Nowell, Football Brand Manager, Nike UK)

About the Author/作者介绍： 凯蒂·金（Katie King）一位成功的企业家、培训师和演说家，拥有28年首席执行官和商业转型顾问的经验。曾为理查德·布兰森（Richard Branson）、法国电信运营商Orange、埃森哲(Accenture)、阿森纳足球俱乐部(Arsenal Football Club)和哈罗德百货(Harrods) 等品牌及品牌创始人提供过咨询，多次在TEDx做演讲，经常在BBC电视台和广播上发表评论

Katie King is a CEO and Business Transformation consultant with over 28 years experience. She has advised many of the world’s leading brands and business leaders, including Richard Branson, o2, Orange, Accenture, PA Consulting, Arsenal Football Club and Harrods. King has delivered numerous TEDx talks and is a frequent commentator on BBC TV and radio, and is a regular speaker on the international conference circuit.

Format:TRADE PAPERBACK

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：Using Artificial Intelligence in Marketing, 1st Edition Presents a cutting edge, strategic framework to help marketers capably and confidently integrate artificial intelligence into unparalleled marketing practice. Rights sold Chinese (Simplified), Russian, Turkish, Vietnamese

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