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    代理商:大苹果
    页数:250
    定价:0.00 美元
    上传日期:2018-11-1 0:00:00

    THE ART OF THE CLICK: HOW TO HARNESS THE POWER OF DIRECT-RESPONSE COPYWRITING AND MAKE MORE SALES

    Book ID/图书代码: 05930018C00011

    English Summary/英文概要: Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is The Art of the Click? The answer lies in the power of direct-response copywriting. In this entertaining and highly readable guide, copywriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales. You will discover: -- The single thing every great writer must do if they want to improve. -- How anyone can learn to write a headline that will stop all potential customers in their tracks. -- Where to find inspiration and how to feed ideas. -- How you can get a customer physically nodding along with every word you write. -- How to avoid waffle and make your copy more succinct. -- How you can write irresistible offers than no one can refuse. -- And much more! Pick up The Art of the Click now to improve your copywriting. You’ll soon be wondering how you ever made a sale without it...

    Chinese Summary/中文概要:

    Awards/获奖情况:Glenn leaps away from meaningless jargon and does what all great copywriters do - he writers directly to the reader as he or she speaks, so you glide through The Art of the Click easily. And you learn along the way with memorable techniques, fun explanations and entertaining anecdotes in what feels like an effortless but brilliant one-to-one masterclass. --Vikki Ross, Copy Chief

    Glenn Fisher knows an incredibly valuable secret. How to write to complete strangers and get them to part with their hard-earned cash. Now he seems to have taken leave of his senses and published his secret in this book. Any copywriter, hell, any marketeer or business owner, who wants to make serious money should buy a copy. --Andy Maslen, author of Write To Sell and Persuasive Copywriting

    Whenever you pick up a book on copywriting you expect it to be a bit like a science textbook without the genital graffiti. You know you’ll learn from it, but reading is going to be hard work. That’s not the case with The Art of the Click. Glenn has made the book light and enjoyable. It s funny, engaging and easy to read - even for people like me that struggle to compute anything even remotely technical. Glenn is a master of the craft and this is as good a book as you’ll find on selling things with words. You’ll be a better writer for reading it. Well played, Sir. Well played, indeed. --Gareth Hancock, That. Content. Shed.

    About the Author/作者介绍: Glenn Fisher is a direct response copywriting expert. He has spent over a decade working with The Agora, one of the world’s most successful direct response publishers. Working previously as a council auditor, he quit to change his life, returning to college to study creative writing. He went on to found AllGoodCopy.com, a free online resource for direct response copywriters and marketers, and work with The Agora as associate publisher for the UK office of Agora Financial, a multi-million pound financial publisher. He lives with his partner, Ruth, between homes in London and their hometown, Grimsby.

    Format:HARDCOVER

    Rights Status/版权销售情况:Simplified Chinese/简体中文:AVAILABLE

    Complex/Traditional Chinese/繁体中文:AVAILABLE

    Sales in other countries/其他国家销售情况:

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