AGAINST CREATIVITY
Book ID/图书代码： 13850018C00008
English Summary/英文概要： Everything you have been told about creativity is wrong.
From line managers, corporate CEOs, urban designers, teachers, politicians, mayors, advertisers and even our friends and family, the message is ’be creative’. Creativity is heralded as the driving force of our contemporary society; celebrated as agile, progressive and liberating. It is the spring of the knowledge economy and shapes the cities we inhabit. It even defines our politics. What could possibly be wrong with this?
In this brilliant, counter intuitive blast Oli Mould demands that we rethink the story we are being sold. Behind the novelty, he shows that creativity is a barely hidden form of neoliberal appropriation. It is a regime that prioritizes individual success over collective flourishing. It refuses to recognise anything - job, place, person - that is not profitable. And it impacts on everything around us: the places where we work, the way we are managed, how we spend our leisure time.
Is there an alternative? Mould offers a radical redefinition of creativity, one embedded in the idea of collective flourishing, outside the tyranny of profit. Bold, passionate and refreshing, Against Creativity, is a timely correction to the doctrine of our times.
Chinese Summary/中文概要： 「挑釁，往往都是好的」──—Steve Poole, Guardian
「一個尖銳的批評，具有說服力的點出創新與社會不平等之間的聯繫。」—David Beer, OpenDemocracy
你對「創新」所知的一切都是錯的！
從直線經理、企業CEO、城市設計師、教師、政治家、市長、廣告商
到甚至我們的朋友以及家人，「不斷創新」都是極為重要的。創造力被譽為當代社會的驅動力，與「敏捷」、「進步」和「自由」並列為最重要的字眼，它是知識經濟的泉源，塑造著我們所居住的城市，甚至定義了我們的政治。這怎麼可能是錯的？
在這本引人注目、反直覺的書中，Oli Mold要求我們重新思考我們被灌輸的觀念，他為我們揭露「創新」為何是新自由主義隱密的掠奪形式，它是一個將個人成功凌駕於集體利益的獨裁政權，它拒絕任何沒有利益可圖的東西，不論那是工作、場所或是個人，然而它卻影響了我們周遭的一切：我們工作的場所、我們被管理的方式，以及我們的休閒。
但是在這之外我們有其他選擇嗎？Oli Mold從根本上重新定義了「創新」，他納入了集體利益的理念，拒絕了利益中心的暴君。本書大膽、充滿熱情且令人耳目一新，《反創造力》是對於我們所處的時代信仰的及時修正。
中文书讯/Zoe2018-12-10
Awards/获奖情况：“For the past 20 years, creativity has been ubiquitous, an essential part of designs for office interiors, inner-city makeovers, and boosterish attempts by governments to redescribe precarious parts of their economies. It needs to be taken seriously—but it also, arguably, needs to be taken down. In this provocative, and often funny book, Oli Mould points up the absurdities of the creative economy, and some ways we might think beyond creativity.”
—Richard J Williams, author of Sex and Building
About the Author/作者介绍： Oli Mould is Lecturer in Human Geography at Royal Holloway, University of London. His work focuses on issues of urban activism, social theory and creative resistance. He is the author of Urban Subversion and the Creative City (Routledge, 2015) and blogs at taCity.co.uk.
Format:HARDCOVER
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
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