REPUTATION MANAGEMENT: THE FUTURE OF CORPORATE COMMUNICATIONS AND PUBLIC RELATIONS

Book ID/图书代码： 04331419C00002

English Summary/英文概要： A good reputation is vital to success in business and in life. Organisations with the best reputations outperform rivals in a myriad of tangible ways; they recruit higher quality staff, succeed with smaller marketing budgets, and exert greater influence over Governments. Although in the long term reputation is based on reality and behaviour, short term examples of organisations and individuals building unfair advantage can be seen all around us. Despite this, reputation remains an often misunderstood and neglected asset.

In Reputation Management: The Future of Corporate Communications and Public Relations, Tony Langham argues that reputation management is the future incarnation of public relations and corporate communications. Featuring specially commissioned essays, as well as exclusive interviews with leading CEOs, influencers and celebrities, the book covers issues as diverse as fake news, AI, James Bond, cyber security and internet bullying. Also included are contributions from thirty-nine of the world’s leading reputation managers who exclusively reveal the time they made the most difference to an organisation’s reputation.

Reputation Management provides a complete blueprint and toolkit for reputation management and is essential reading for CEOs, Board Directors and shareholders in businesses who ultimately bear the responsibility and costs of reputation management. It will also prove indispensable to all professionals and students working in or studying business, marketing, corporate communications and public relations.

Chinese Summary/中文概要： 良好的声誉对于事业和生活的成功至关重要。拥有最佳声誉的企业能在各个方面超越对手，他们能够招聘到高素质的员工，能够用最少的市场预算获得成功，并且可以对政府施加更大的影响。虽然从长期来看，声誉是建立在现实和行为的基础上的，但短期来看，组织和个人建立不公平优势的例子在我们周围随处可见。尽管如此，声誉仍然是一种经常被误解和忽视的资产。

在《声誉管理：企业传播和公共关系的未来》一书中，托尼·兰厄姆认为声誉管理是公共关系和企业沟通的未来化身。以特别委托撰写的文章，以及对首席执行官、影响力人物和名人的独家采访为特色，本书探讨了假新闻、人工智能、詹姆斯·邦德、网络安全和网络欺凌等各种问题。此外，还有来自39位世界领先级的声誉经理的贡献，他们独家揭露了对一个组织的声誉产生最大影响的时间。

本书为声誉管理提供一个完整的蓝图和工具包，对于CEO，法人以及最终承担声誉管理责任和成本的企业股东来说是必读之作。对于所有从事或学习商业、市场营销、企业传播和公共关系的专业人士和学生来说，本书亦是不可或缺的。（XMM）

Awards/获奖情况：“这是一本引人入胜的书，作者是该领域的一位权威人士，书中充满了案例研究和第一手资料，本书阐述了现在需要把积极管理声誉作为企业生活的核心原因。”—— 作者:露丝·凯利，圣玛丽大学副校长，特威克纳姆，前英国政府交通、教育、地方政府和妇女部部长

“声誉管理很难，因此尽管有许多机构和咨询公司声称提供声誉管理业务，但该业务规模仍然很小。托尼·兰厄姆了解声誉管理，并聘请了优秀的领导者来帮助他。”—— 作者:约翰·多里，北卡罗莱纳州埃隆大学客座副教授，曾任纽约大学教授。影响巨大的《声誉管理》一书的合著者，该书于2019年出版第四版

‘A riveting read from a leading authority in the field, packed with case studies and first-hand accounts, this book sets out why an active approach to managing reputation now needs to be at the heart of corporate life.’ Author: Ruth Kelly, Pro Vice Chancellor, St. Mary’s University, Twickenham, and former UK Government Minister for Transport, Education, Local Government and Women

‘Reputation management is hard and therefore the reputation management business remains small, despite so many agencies and consultancies claiming they offer it. Tony Langham understands reputation management and has recruited great leaders to help make the case. This will prove to be a breakthrough book.’ Author: John Doorley, Visiting Associate Professor, Elon University, North Carolina, and formerly of New York University. Co-Author of the seminal Reputation Management, published in its fourth edition in 2019

About the Author/作者介绍： Tony Langham is an adviser, entrepreneur and chairman with over 35 years front line experience fighting for the reputations of companies, organisations and Governments.

In 1989 he and Clare Parsons co-founded Lansons by re-mortgaging their London flat and taking out a string of credit cards. Tony is still Chief Executive of Lansons, now a leading reputation management consultancy that has been named UK ’Agency of the Year’ on 17 occasions. Lansons has won over 70 industry awards and for the last 14 years has been named as one of the 50 best medium sized businesses to work for in the UK. In 2017 it was the PRCA’s first ever ’Very Large Agency Ethical Champion’.

Tony also holds senior non-executive Chairman roles in the financial technology, market research and horse racing industries.

PR Week named him as one of the 300 most influential PR professionals in the world in its Global Power Book in 2016 and 2017. In 2014 and 2015 Debrett’s named Tony as one of the 500 most influential people in the UK and in 2016 he received the Mark Mellor award for outstanding contribution to the UK public relations industry from the Public Relations & Communications Association (PRCA).

A regular writer, commentator and conference speaker, "Reputation Management: The Future of Corporate Communications and Public Relations" is his first book.

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Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

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