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    代理商:大苹果
    页数:224
    定价:0.00 美元
    上传日期:2019-3-14 0:00:00

    ENTREPRENEURIAL MARKETING: A PRACTICAL MANAGERIAL APPROACH

    Book ID/图书代码: 04289519C00005

    English Summary/英文概要: One key for success of an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on the essential elements of success in order to achieve these needed sales and revenues and to grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of entrepreneurial marketing. Through an international approach that combines both theoretical and empirical knowledge of entrepreneurship and marketing, this book informs and enhances the entrepreneurs’ creativity, their ability to bring innovations to the market, and their willingness to face risk that changes the world. Key components addressed include: identifying and selecting the market; determining the consumer needs cost-effectively; executing the basic elements of the marketing mix (product, price, distribution, and promotion); and competing successfully in the domestic and global markets through implementing a sound marketing plan. Numerous illustrative examples throughout the book bring the content to life. The mix of theoretical content, examples, empirical analyses, and case studies make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.

    Chinese Summary/中文概要:

    Awards/获奖情况:‘As someone who has long contended that Marketing should be one of the dominant disciplines in entrepreneurship education and research, I am delighted to discover the publication of Entrepreneurial Marketing. This book makes a major contribution to potential success for leaders of new and growing ventures.

    Hisrich and Ramadani have reteamed to make yet another major contribution to educating entrepreneurs. Their latest book, Entrepreneurial Marketing, hits on the most critical skills that a new venture owner must perform: finding and satisfying customers. The chapters provide guidelines from the latest research for entrepreneurs to follow in identifying opportunities and communicating the value they offer to their markets.

    About the Author/作者介绍: Robert D. Hisrich, Associate Dean of Graduate and International Programs, Bridgestone Chair of International Marketing, Kent State University, US and Veland Ramadani, Associate Professor of Entrepreneurship and Management, South-East European University, Republic of Macedonia

    Format:HARDCOVER

    Rights Status/版权销售情况:Simplified Chinese/简体中文:AVAILABLE

    Complex/Traditional Chinese/繁体中文:AVAILABLE

    Sales in other countries/其他国家销售情况:

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