A PRACTICAL INTRODUCTION TO MIXED METHODS FOR BUSINESS AND MANAGEMENT
Book ID/图书代码： 10350019C00020
English Summary/英文概要： Mixed Methods Research for Business and Management guides students and researchers through how to use this methodology successfully in a research-based dissertation or project.
The book introduces the concepts and debates associated with combining methods, and illustrates the many benefits, and hazards, of undertaking a mixed methods study. Example studies from across business and management disciplines bring the text to life throughout.
The reader is taken step-by-step through the mixed methods process from developing a mixed methods study, through designing and conducting it, and finally, reporting on the results.
Suitable for business and management students and researchers undertaking their own mixed methods research.
Chinese Summary/中文概要：
Awards/获奖情况：At last, a book that brings mixed methods into the realm of business research in an accessible and meaningful way for both experienced and less experienced researchers. It has made me rethink how powerful mixed methods research can be, especially in the policy and engagement realm of academic scholarship. Whether you are designing or completing a small or large project, this is the ‘go to’ book and should be a compulsory text for all business research students. (Dr Lee Moerman)
About the Author/作者介绍： Pat Bazeley provides research training and consulting to academics, graduate students, and practitioners from a wide range of disciplines and settings both locally and internationally. She has worked in community development, project consulting, and in academic research development. Pat helps researchers to design for and make sense of data generally, and to manage and analyse qualitative and mixed methods data in particular. She has published on qualitative and mixed methods analysis and on the career development and performance of researchers.
Format:HARDCOVER
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
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