GAMBLING ADVERTISING: NATURE, EFFECTS AND REGULATION
Book ID/图书代码： 04331419C00044
English Summary/英文概要： There is a growing concern about the rise of gambling in many countries. With the expansion of online gambling opportunities and the relaxation of restrictions on gambling around the world, the industry has increased their investment in marketing activities. The use of diverse and highly visible promotional reminders has been identified as an important influence on problem gambling.
Gambling critics, activists and some media campaigns have called for tighter controls over gambling advertising and some national governments have begun to review their legislation and regulatory practices. Gambling Advertising: Nature, Effects and Regulation examines these issues and reviews empirical research about the role of advertising and other forms of marketing in the encouragement of gambling behaviour. However, despite the accumulation of research evidence about the nature and effects of gambling advertising and promotion over the first two decades of the 21st century, there are still gaps in our knowledge.
In its attempts to clarify the effectiveness of specific restrictions on the location, amount and nature of gambling advertising, this book will aid university teachers and researchers working in fields such as advertising and marketing, business, communications and media, leisure, and advertising and gambling regulation.
Chinese Summary/中文概要： 赌博在许多国家的发展正在引起人们越来越多的关注。随着网上赌博机会的扩大和世界各地对赌博限制的放松，博彩业加大了对营销活动的投入。使用形式多样和明显可见的促销提示被认为对问题赌博产生了重要影响。
博彩批评人士、活动人士和一些媒体运动都呼吁加强对博彩广告的控制，一些国家政府已开始审查其立法和监管实践。本书探讨了这些问题，并梳理了有关广告及其他形式的营销在鼓励赌博行为方面起到的作用的实证研究。然而，尽管在21世纪的头20年里，关于赌博广告和促销的性质及影响的研究证据在不断地积累，我们对该问题的理解仍然存在空白。
本书旨在阐明对赌博广告位置、数量和性质的具体限制的有效性，对在广告和营销、商业、通信和媒体、休闲、广告和赌博管理等领域工作的大学教师和研究人员提供帮助。（LYR）
Awards/获奖情况：
About the Author/作者介绍： Barrie Gunter，莱斯特大学名誉教授，于2015年退休。他是一名训练有素的心理学家，出版了近70本书，并发表了400多篇内容涉及媒体、市场营销、商业和心理学的文章。Barrie Gunter is an Emeritus Professor in Media at the University of Leicester having retired in 2015. He is a psychologist by training with nearly 70 books and over 400 other publications and reports on media, marketing, business and psychology topics.
Format:HARDCOVER
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：
原文第一章内容：暂无
手稿：暂无
大纲：暂无