GROW, BUILD, SELL, LIVE: A PRACTICAL GUIDE TO RUNNING AND BUILDING AN AGENCY AND ENJOYING IT

Book ID/图书代码： 04331419C00050

English Summary/英文概要： If you are thinking about starting your own agency; have started one and hit your first round of growing pains, or are a veteran looking for an exit, this book is for you. In it you’ll find practical and implementable advice and tools to address the day-to-day reality of running a successful agency – with a lot less of the stress and angst that usually goes with it.

If you’re like most agency leaders, you’ll spend the majority of your time on three areas – your people, clients and new business. These are all important levers for consultancy growth. But two other areas need at least the same level of attention – the numbers and YOU. Yes you. Too often the owner doesn’t invest enough in their own needs – and this lack of ‘investment’ in themselves can really hurt when the business needs them most.

So, in addition to giving guidance on people, clients and new business, we’ve made sure that you and the numbers are both covered off in detail. We talk a lot about choices – and the fact that we have more choice about what happens next than we think we have.

Chinese Summary/中文概要： 如果你正在考虑创办自己的代理机构，已经开始做一家公司，并遇上了你第一轮成长的痛苦，或者你是老兵正在寻找出路，那这本书就是为你准备的。在这本书中，你会找到实用的、可实施的建议和工具来解决管理一家成功机构的日常现实问题，同时大大减少随之而来的压力和焦虑。

如果你和大多数机构负责人一样，你会把大部分时间花在三个方面——你的员工、客户和新业务。这些都是咨询业增长的重要杠杆。但另外两个领域至少需要同等程度的关注——数字和你。是的,你。通常情况下，所有者没有在他们自己的需求上进行足够的投资——当企业最需要他们的时候，这种对自己的“投资”的缺乏真的会伤害到他们。

因此，除了对人员、客户和新业务提供指导外，我们还确保您和数字都得到了详细的覆盖。我们谈论了很多关于选择的话题——事实上，对于接下来会发生什么，我们有比我们想象中更多的选择。（YYW）

Awards/获奖情况："Running an agency has unique challenges, stresses and opportunities for growth. If I’d read this book 15 years ago, I would have made many different decisions, and reached them with more focus and less turmoil. In short, reading this book is one the best investments you can make in yourself, and your business. I’ve read several books on agency performance in the 30 years I’ve run my firm, and this is possibly the most incisive, and useful." --Amy Bermar, President, Corporate Ink, Boston, USA

"This book is a great resource for PR agency owners - and anyone wishing to build a great agency. I wish I had read it when I founded my agency. Every business leader working in a people-based business should have a look at it, the real-life examples can be helpful in every stage of the agency life-cycle: start-up, growth, sale or succession." --Diego Biasi, Founder & CEO, BPRESS, Italy

"Whether you’re an existing or wannabe PR agency boss, stop whatever you are doing and buy this book. It’s so good, I wish I’d written it. With explicit guidelines on how formalising your purpose can revolutionise your culture and cashflow, and a must-read section on innovation, it’s the best investment you’ll make this year. Hands off my copy!" --Sarah Waddington, Founder and Editor of #FuturePRoof and Vice-President of the Chartered Institute of Public Relations

’Whether you’re an existing or wannabe PR agency boss, stop whatever you are doing and buy this book. It’s so good, I wish I’d written it. With explicit guidelines on how formalising your purpose can revolutionise your culture and cashflow, and a must read section on innovation, it’s the best investment you’ll make this year. Hands off my copy!" -- Sarah Waddington, Founder and Editor of #FuturePRoof and Vice-President of the Chartered Institute of Public Relations

About the Author/作者介绍： 理查德•霍顿职业生涯的前25年在英国和欧洲的公共关系咨询公司工作，在三大排名前十的机构中担任高级管理和董事总经理职务。他还经营了一家自己的专业技术公司达十年之久。他现在是营销服务机构的专业管理顾问，专注于成长。在他的职业生涯中，他遇到了许多管理挑战，包括合并三个机构，再创建一个新的公司，部门和机构的来回切换，开出一个机构。作为《公共关系周刊》的专栏作家，他在《医生月刊》的专栏中撰写有关公共关系的文章。理查德曾任国际传播顾问组织的总裁，现任该组织管理委员会成员，曾是PRCA主席和创始成员。

Richard Houghton spent the first 25 years of his career working in public relations consultancies in the UK and Europe, holding senior management and managing director positions in three top ten agencies. He also ran his own specialist technology agency for a decade. He now works as a specialist management consultant to agencies in marketing services, focusing on growth. During his career he has dealt with a very wide range of management challenges including merging three agencies to create a new firm, divisional and agency turn rounds, and the launch of an agency. A columnist for PR Week, he writes on the business of public relations in the monthly Agency Doctor column. A past president of the International Communications Consultants Organisation, Richard sits on its Board of Management and is a former Chairman and founding Fellow of the PRCA .

Format:HARDCOVER

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

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