GREEN BEHAVIOR AND CORPORATE SOCIAL RESPONSIBILITY IN ASIA
Book ID/图书代码： 04331419C00072
English Summary/英文概要： In recent years, the issues of sustainability, green behavior and corporate social responsibility have become a growing global concern. This increased concern for environmental welfare has started to affect the way marketers, managers and policy makers think and organize their businesses. In Western culture, there has been widespread discussion on green related issues; however, different cultures are at an earlier stage in embracing this global change.
Green Behavior and Corporate Social Responsibility in Asia seeks to apply this discussion to Asian culture, using case studies that reflect the reaction, response, managerial problems and success of seven Asian countries – India, Malaysia, Turkey, Brunei, Iran, Pakistan and Sri Lanka – in adopting green concepts. These concepts include: green organizations; eco-tourism; food loss and waste; recycling-reuse; waste management practice; green space; the plastic-bag free campaign; care for animals; and, corporate social responsibility.
The cases outlined in this book illustrate how numerous companies and organizations operating in Asian countries incorporate green marketing and green management related concepts and issues into their strategy. It will appeal to researchers and practitioners, working in the fields of consumer behavior, human resource management, organizational behavior and sustainability.
Chinese Summary/中文概要： 近年来，可持续发展、绿色行为和企业社会责任等问题日益受到全球的关注。对环境福利的日益关注已经开始影响营销人员、管理人员和政策制定者思考和组织业务的方式。在西方文化中，对绿色相关问题的讨论非常广泛;然而，不同的文化都在接受这种全球变化的早期阶段。
《亚洲的绿色行为和企业社会责任》试图将这种讨论应用到亚洲文化中，通过案例研究来反映七个亚洲国家(印度、马来西亚、土耳其、文莱、伊朗、巴基斯坦和斯里兰卡)在采用绿色概念方面的反应、管理问题和成功范例。这些概念包括:绿色组织、生态旅游、粮食损失和浪费、回收利用、废物管理实践、绿色空间、无塑料袋运动、照顾动物以及企业的社会责任。
本书列举的案例说明了许多在亚洲国家运营的公司和组织是如何将绿色营销和绿色管理相关的概念和问题纳入其战略的。它将吸引在消费者行为、人力资源管理、组织行为和可持续性领域工作的研究人员和从业者。（WYL)
Awards/获奖情况：
About the Author/作者介绍： 法莎娜•括夸布博士是马来西亚乌塔姆阿兹曼哈希姆国际商学院的副教授。她是《翡翠新兴市场案例研究》、《商业与管理案例研究》、《管理决策》和《经济与行政科学期刊》的编委会成员。
Dr. Farzana Quoquab is an Associate Professor at Azman Hashim International Business School, UTM, Malaysia. She is an editorial board member for ’Emerald Emerging Markets Case Studies’, ’Case Studies in Business and Management’, ’Management Decision’ and ’Journal of Economic and Administrative Science’.
Format:
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：
原文第一章内容：暂无
手稿：暂无
大纲：暂无