SMARTBOMB : INSIDE THE VIDEOGAME EXPLOSION

Book ID/图书代码： 14560005B04723

English Summary/英文概要： With one hand on a joystick and the other in the world’s wallets, the videogame industry has moved from the dimly lit basement of adolescence and into a powerhouse of profitability. In Smartbomb, journalists Heather Chaplin and Aaron ruby present a candid and compelling portrait of the geeks, mavericks, and geniuses behind the videogame revolution-- those who make a killing from creating games and those who live to play them. An entertaining and absorbing report of obsession, artistic creativity, corporate competition, and widespread consumption--and the bomb-dropping business determined to conquer more than just the cyberworld.
•National publicity and marketing
•10-city author tour
•National advertising campaign
•National TV /radio/print publicity
•Online marketing campaign
•Promotions at gaming conventions

Chinese Summary/中文概要： 这只不过是一个游戏吧了，但要是你说的是那个蕴涵二百五十亿美金的产业，那个彻底颠覆了我们生活方式的游戏产业的话，情况就没这么简单了。 一手抓着遥控杆，一手掌控着全世界的钱袋，曾经暗无天日、窝在昏暗无光的地下室里，只为少年郎痴迷的电玩产业竟然成了个赚钱机器。在〈智能炸弹〉中，两位作者Heather Chaplin和 Aaron Ruby真实地展现了引发这场电玩革命背后的一帮极客、奇才和天才手们的有趣故事，他们靠发明游戏大把捞钱，以玩游戏为生存的手段。有人为玩电玩深深痴迷了、电玩游戏有相当高的艺术创造性、商家们都争着要分一杯羹，走到哪都有人玩电玩，这个轰炸性的产业可不只是要征服网络世界。

Awards/获奖情况：

About the Author/作者介绍： HEATHER CHAPLIN is a journalist who has written for many major publications, including the NEW YOUK TIMES, FORTUNE, and SALON.She lives in New York City . This is her first book.
AARON RUBY, a former molecular biologist, has written extensively about the videogame industry and has reviewed videogames for Entertainment Weekly . He lives in New York City. This is his first book.

Format:HARDCOVER

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

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