CHINA’S MEDIA IN THE EMERGING WORLD ORDER

Book ID/图书代码： 07869919C00009

English Summary/英文概要： China is challenging the mighty behemoths, Google and Facebook, and creating alternative New Media; 750 million people are on its Social Mediascape and there are a billion mobile phones deploying the innovative apps with which Chinese conduct their lives. Though late starters, already four of the world’s leading New Media companies are Chinese.

China’s old media − television, newspapers, radio - compete with the established powers, long thought unassailable, such as CNN and BBC. Produced in many languages on every continent, they are re-defining the agenda and telling the story China’s way. News and documentary are being followed by entertainment. The world’s biggest manufacturer of TV drama is now making its stories for export.

China’s Media tells you why and how; it investigates the Chinese media, their strengths and weaknesses, and how they are different. Abjuring the customary casual writing off of China’s media as ‘propaganda’, this book takes them seriously, explains their immense variety and diversity and enables us to get a handle on this new force in the world.

Chinese Summary/中文概要： 中國正在挑戰網路巨頭Google和Facebook，並創造另類新媒體欲將其取而代之，全球有7.5億人口使用中國的社群媒體，且有10部手機裝設了中國製造的應用程序。雖然起步較晚，但已經有四家世界領先的新媒體公司都是中國公司。

而同時，中國的舊媒體，如電視、報紙、廣播 - 也正在挑戰如CNN和BBC等既有的、長期以來一直被認為是無懈可擊的媒體強權，他們在各大洲以多種語言製作，重新定義了議題並講述中國版本的故事，而在新聞報導以外，娛樂業緊跟在後，現在全球最大的電視劇製造商也正在把他們所產製的故事出口到全世界。

本書深入解析中國媒體的來龍去脈、他們的優點和缺點，以及他們與其他國家媒體截然不同之處。本書拒絕僅是將中國媒體視作是「政治宣傳」的尋常言論，而是嚴肅地看待中國媒體，解釋它們的多變性和多樣性，使我們能夠真正理解這股正在席捲世界的新勢力。 (Zoe)

Awards/获奖情况：「這是一本非常重要的書。中國正在成為世界領先的經濟大國，因此其對應的文化方面需要被加以解釋。中國現在也是新平台和技術的領先地區之一。通過比較和反思，以及詳細的例子和分析，和公正和平衡的方法，作者為我們提供了一個很好的工具，可以用來了解中國正在發生的事情。本書佈局清晰，充滿了事例，引領我們了解一個正在快速變化的世界。本書是一本優秀的且重要的調查，應該放在所有對中國和媒體感興趣的人的書架上。」
──劍橋大學社會人類學教授艾倫．麥克法蘭（Alan Macfarlane）推薦

「Hugo de Burgh對中國媒體有著深刻的了解，在這本精心編寫的書中，他研究了從官方印刷媒體、電視真人秀到網絡博客的所有面向。他還分析了中國媒體的文化基礎，以及政府的心態及其控制方式。De Burgh在對中國媒體世界的深刻見解中取得了令人欽佩的成功。」
──澳洲國立大學教授Jonathan Unger推薦

"This is a very important book. China is becoming the world’s leading economic power and the cultural counterpart needs to be explained. China is also now one of the leading areas for new platforms and technologies. Through a combination of comparative reflection, detailed examples and analysis, with a fair-minded and balanced approach, the author gives us an excellent tool with which to understand what is happening. It is clearly laid out, filled with good examples, and brings us up to date with a rapidly changing world. China s Media is an excellent, well written and important survey which should be on the shelves of all those interested in China and in the media." (Alan MacFarlane, Professor of Anthropology, University of Cambridge)

"Hugo de Burgh has a deep knowledge of the Chinese media scene, and in this engagingly written book he examines everything from the official print media to TV reality shows to web blogs. He also analyses the cultural underpinnings of the Chinese media, as well as the government s mentality and the ways it exercises controls. De Burgh succeeds admirably in this insightful portrayal of China s media world." (Jonathan Unger, Editor, The China Journal, Professor of Political Science, Australian National University)

About the Author/作者介绍： Hugo de Burgh是西敏寺大學新聞學教授，在那裡他於2005年成立了中國媒體中心。他還是清華大學傳媒與傳播學院的教授。此前，他曾是蘇格蘭電視台、英國廣播公司和英國第4頻道的記者和電視製片人。他出版了有關英國調查新聞、中國新聞、世界各地記者的專業組織和環境新聞等議題的書籍。

Hugo de Burgh is Professor of Journalism at the University of Westminster, where he set up the China Media Centre in 2005. He is also Professor in the School of Media & Communications at Tsinghua University. Previously he was a journalist and television producer for Scottish Television, BBC and (the UK’s) Channel4. He has published books on British investigative journalism, Chinese journalism, the professional formation of journalists around the world and on environment journalism.

Format:HARDCOVER

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

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