THE INTENTION IMPERATIVE: 3 ESSENTIAL CHANGES THAT WILL MAKE YOU A SUCCESSFUL LEADER TODAY
Book ID/图书代码： 06001519C00045
English Summary/英文概要： Today’s leaders often lack clarity and therefore the ability to execute, leaving their organizations mired in the status quo. Renowned leadership expert Mark Sanborn demystifies the essential elements of great leadership and provides a formula for leaders to achieve breakthrough success.
Culture, inspiration, and emotion--these are the three new imperatives of the intentional leader. They’re the focus of consistent action that a leader must take daily to lead powerfully in the world that is, not the world that was. While every company will approach these three imperatives differently, they’re the backbone of a successful company, and they’re the essential elements of intentional leadership.
The Intention Imperative explains how five very different businesses use clarity of purpose and consistent action to achieve extraordinary success in their given fields. Using their practices as examples, Sanborn shows how they’ve harnessed the three imperatives and how it’s possible to improve your own business by adopting theirpractices. The larger points of intentional leadership, intentional leaders, and their place in the current world are explained, giving readers the opportunity to spot the parallels in real-world examples. In addition, readers will:
- Discover why motivation isn’t enough today, and why employees need inspiration to deliver great results
- Build a culture that powers the right actions and creates the right results
- Make a shift in thinking, to design and deliver positive emotions for customers
- Learn how other organizations have applied intentional leadership principles and achieved breakthrough results
Chinese Summary/中文概要： 当今的领导者通常缺乏清晰的思路，因此缺乏执行的能力，使得他们的组织陷入现状。著名的领导力专家马克•桑伯恩揭示了卓越领导力的基本要素，并为领导者取得突破性成功提供了公式。
文化、灵感和情感——这是国际领导者的三个新要求。它们是一个领导者每天必须采取的一致行动的焦点，以强有力地领导这个世界，而不是过去的世界。虽然每个公司都会以不同的方式处理这三个必要条件，但它们是一个成功公司的支柱，也是国际领导力的基本要素。
《意向命令》解释了五家截然不同的企业如何利用明确的目标和一致的行动，在各自的特定领域取得非凡的成功。以他们的实践为例，桑伯恩展示了他们如何利用这三个必要条件，以及如何通过采用他们的实践来改进自己的业务。本文解释了意向性领导、意向性领导力及其在当今世界中的地位，让读者有机会在现实世界的例子中发现相似之处。此外，读者将:
-发现为什么动机在今天是不够的，为什么员工需要激励来实现伟大的结果
-建立一种文化，推动正确的行动，创造正确的结果
-转变思维，为客户设计并传递积极的情感
-学习其他组织如何应用有目的的领导原则并取得突破性成果（WYL）
Awards/获奖情况：
About the Author/作者介绍： 马克•桑伯恩是桑伯恩公司的总裁，这是一家致力于培养商业和生活领导者的创意工作室。桑伯恩是一位国际畅销书作家和领导，团队建设，客户服务和变化领域的著名专家。他的客户包括好市多、联邦快递、哈雷戴维森、ESPN等知名品牌机构。他是一位有成就的演说家和领导人，曾任全国演说家协会主席。
Mark Sanborn is president of Sanborn & Associates, Inc., an idea studio dedicated to developing leaders in business and in life. Sanborn is an international bestselling author and noted expert on leadership, team building, customer service and change. His clients include Costco, FedEx, Harley-Davidson, ESPN, and other well-known brand-name organizations. He is an accomplished speaker and leader and former president of the National Speakers Association.
Format:
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
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