吕博士推荐
快捷搜索
  • To
    图书详情
    代理商:大苹果
    页数:272
    定价:0.00 美元
    上传日期:2019-11-29 0:00:00

    SOCIAL MEDIA STRATEGY: A PRACTICAL GUIDE TO SOCIAL MEDIA MARKETING AND CUSTOMER ENGAGEMENT

    Book ID/图书代码: 07682019C00052

    English Summary/英文概要: Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work. Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align with business objectives. This book provides a clear road map for efficient planning, deliverance and financial accountability of social media’s contribution to the business.

    Social Media Strategy delivers practical guidance such as identifying and targeting audience segments, methods of two-way community engagement, reputation management, being present on the right channels, and driving action through influencers. It also identifies the relevant tools and platforms to audit, track and measure business impact and customer engagement. With example templates, interviews and global case studies including National Geographic, Lush, South West Airlines, Dreams, Mumsnet and more, this professional guide delivers a long-term solution for maximizing social media led business development.

    Chinese Summary/中文概要:

    Awards/获奖情况:

    About the Author/作者介绍: Julie Atherton is a business leader, public speaker, consultant and strategist with 30 years’ experience gained working with global brands including Nissan, ITV, Deloitte Digital, Asos and St John Ambulance. Awarded IDM Educator of the Year in 2018, she trains marketing professionals and business leaders in digital, brand, social media and content marketing. She is also an experienced trustee and non-executive director for a range of organizations including the IDM Qualifications Advisory Board and Union of Brunel Students.

    Format:HARDCOVER

    Rights Status/版权销售情况:Simplified Chinese/简体中文:AVAILABLE

    Complex/Traditional Chinese/繁体中文:AVAILABLE

    Sales in other countries/其他国家销售情况:

    原文第一章内容:暂无

    手稿:暂无

    大纲:暂无