START-UPS, PIVOTS AND POP-UPS: HOW TO SUCCEED BY CREATING YOUR OWN BUSINESS

Book ID/图书代码： 07682019C00053

English Summary/英文概要： Start-Ups, Pivots and Pop-Ups is a must read for anyone with a business idea and the desire to be successful. It gives the reader the skills and knowledge to survive in today’s innovation and entrepreneurial-focused world. This book is about starting a business. It’s about putting your toe in the entrepreneurial water - perhaps through doing a short term business gig or a pop-up business- and then seeing what happens. It shows you how to listen to the customer and work out why failures may happen, and when they do, you’ll learn how to deal with them and create a new business that is robust and ready to grow.

Start-Ups, Pivots and Pop-Ups shows you the best ways of starting, testing and growing a business. It shares the stories, experience and insights of those who’ve done it, and explains how to innovate, trial, refine and succeed. Even if your business idea struggles, you’ll find out how to learn so much that you’ll pivot your business, try again and then win big time. You’ll learn from a range of organizations including abnormal beauty company Deciem, Leon fast-food, Triumph lingerie, New York fashion tech Nineteenth Amendment, Brew Dog beer, Cambridge Satchels, Allbirds, and the Cornish Seaweed Company.

This book

« Delivers a step-by-step guide to making a business idea happen, learning how to fail fast, pivot your ideas and pick yourself up

« Features case studies from some of the most innovative start-ups including Blue Cow Vodka, Sandows Cold Filtered Coffee, Monty’s Bakehouse and Lagom Kitchenware.

« Provides details of how to actually run a business including budgeting, planning and managing cash flow

« Shares stories of success and challenges from startup founders

Chinese Summary/中文概要： 对于任何有商业想法并渴望成功的人来说，初创公司、关键点和弹出窗口都是必读之书。它为读者提供了在当今以创新和创业为中心的世界中生存的技能和知识。这本书是关于创业的。它是把你的脚趾放在创业的水里-也许通过做一个短期的商业演出或弹出的业务-然后看看发生了什么。它向你展示了如何倾听客户的心声，找出失败发生的原因，当失败发生时，你将学会如何应对这些失败，并创建一个稳健且随时准备成长的新业务。

初创公司、枢轴和弹出窗口向您展示了启动、测试和发展企业的最佳方式。它分享了那些成功者的故事、经验和见解，并解释了如何创新、试验、改进和成功。即使你的商业理念遇到了困难，你也会发现如何学到很多东西，从而使你的生意更加活跃，再试一次，然后赢得大好机会。你将从一系列组织学习，包括异常美容公司、快餐、内衣、纽约时尚科技第十九修正案、酿造啤酒、剑桥书包和康沃尔郡海藻公司。（WYL)

Awards/获奖情况：Table of Contents

Prologue

1 The ups and downs of starting

a new business

2 The start-up revolution

3 Pivots, refinements and

surprises

4 Pop-ups, questions and

experiments

5 Start-ups - How to do them.

How to succeed

6 Conclusions and summary

7 Bibliography

8 Index

About the Author/作者介绍： 理查德•霍尔是许多商业书籍的作者。在从事市场营销、广告和咨询工作后，他现在指导高级管理人员如何沟通、创新、理解和实施变革。

雷切尔•贝尔是一位连续创业者，也是六家成功且屡获殊荣的公关公司的创始人。作为学院媒体有限公司的主席，她在几个董事会中都是活跃的。她也是伦敦商学院的企业家。

Richard Hall is an author of many business books. After a career in marketing, advertising and consulting, Richard now coaches senior executives in how to communicate, innovate, understand and implement change.

Rachel Bell is a serial entrepreneur and founder of six successful and award-winning PR companies. As well as Chairman of The Academy Media Ltd she is an active NED on several boards. She’s also a visitor in Entrepreneurship at the London Business School

Format:HARDCOVER

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

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