MAKE NOISE: A CREATOR’S GUIDE TO PODCASTING AND GREAT AUDIO STORYTELLING
Book ID/图书代码： 14560019C00035
English Summary/英文概要： Veteran podcast creator and strategist Eric Nuzum distills a career’s worth of wisdom, advice, practical information, and big-picture thinking to help podcasters “make noise”—to stand out in this fastest of fastest-growing media universes.
Nuzum identifies core principles, including what he considers the key to successful audio storytelling: learning to think the way your audience listens. He delivers essential how-tos, from conducting an effective interview to marketing your podcast, developing your audience, and managing a creative team. He also taps into his deep network to offer advice from audio stars like Ira Glass, Terry Gross, and Anna Sale.
The book’s insights and guidance will help readers successfully express themselves as effective audio storytellers, whether for business or pleasure, or a mixture of both.
Chinese Summary/中文概要： 经验丰富的播客创造者和战略家 埃里克·努祖姆提取了职业生涯的价值，智慧，建议，实用的信息和大局观，以帮助播客“制造声音”——在这个发展最快的媒体宇宙中脱颖而出。
努祖姆确定了核心原则，包括他认为成功的音频故事讲述的关键：学会以听众聆听的方式思考。他提供了一些基本的方法，从进行有效的采访到营销你的播客，发展你的受众，以及管理一个创意团队。他还利用自己深厚的人脉，向艾拉·格拉斯、特里·格罗斯和安娜·塞尔等音频明星提供建议。
这本书的见解和指导将帮助读者成功地表达自己作为有效的音频故事讲述者，无论是为了商业还是娱乐，或两者的混合。（WYL)
Awards/获奖情况：“Where should you begin your podcast career? With this no-nonsense book. Deep advice boiled down to clear ideas.” — Esther Perel, host and co-executive producer of Where Should We Begin? and How’s Work?
"…a big-picture view and the nitty-gritty of creating good audio." — Booklist"
An interestingly idiosyncratic and personal vision of how to make podcasts." — Ira Glass
About the Author/作者介绍： 埃里克·努祖姆 被认为是音频、播客、广播和口语娱乐领域的顶尖专家。他在 2005 年领导了 NPR 的播客工作，并在十年里保持了其领先的创意和战略力量。他带来了特里·格罗斯的《新鲜空气》、《快速判断》和《等待》等节目等等别告诉我播客的生态系统，并帮助他们成为标志性的点击。作为一个创作者，他开发了一些 NPR 最成功的播客，包括 TED 广播时分和隐形节目 。在担任“可听见”短形式内容和播客领导人期间，他继续保持着成功的记录，创造了诸如《真心 X 》（与 TED 合作的另一部作品）、《蝴蝶效应》和《我们应该从哪里开始》等知名播客。和埃丝特·佩雷尔在一起埃里克是总部设在纽约市城区。
Eric Nuzum is considered a leading “go-to” expert in audio, podcasting, radio, and spoken word entertainment. He led NPR’s podcasting efforts in 2005 and remained its leading creative and strategic force for a decade. He brought programs like Fresh Air with Terry Gross, Snap Judgment, and Wait, Wait...Don’t Tell Me into the podcasting ecosystem and helped them become iconic hits. As a creator, he developed some of NPR’s most successful podcasts, including TED Radio Hour and Invisibilia. He continued his track record of success during his tenure as Audible’s leader for short-form content and podcasting, creating such recognized podcasts as Sincerely X (another co-production with TED), The Butterfly Effect with Jon Ronson, and Where Should We Begin? with Esther Perel. Eric is based in the New York City metro area.
Format:
Rights Status/版权销售情况：Simplified Chinese/简体中文：SOLD
Complex/Traditional Chinese/繁体中文：AVAILABLE(到期可授)
Sales in other countries/其他国家销售情况：Chinese Traditional (Mook Publications Co., Ltd.); Russian (Individuum Print LLC); Ukrainian (Vivat)
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