SMART SKILLS: BUSINESS WRITING

Book ID/图书代码： 07869919C00035

English Summary/英文概要： Effective business writing skills can help you win that million-pound contract, earn a promotion, resolve a dispute or generate a significant increase in business leads. This book will give you guidelines and examples of how to write and help with: • Writing reports, proposals or presentations

• Recognise the dangers of poor writing

• Opportunity of creating clear and impressive messages

• Prepare and write effectively

• Be persuasive where necessary

• Work with different types of documentation for print and online

Chinese Summary/中文概要： 有效的商业写作技巧能助你赢得百万英镑的合同，获得晋升，解决纠纷，或显著增加业务量。本书将为你提供指南，以及如何有助于提升写作的案例

撰写报告，提案和演示文稿

认识到文笔拙劣，味同嚼蜡的危险

创造清晰和令人印象深刻信息的机会

有效的备案和写作

必要时要有说服力

使用不同类型的打印和在线文档

(Sandy)

Awards/获奖情况：

About the Author/作者介绍： Patrick Forsyth runs Touchstone Training & Consultancy based in the U.K. and specialises in marketing, sales and communications skills. Writing is a significant part of his own work portfolio. He is the author of more than fifty successful business books (with translations into 23 languages). These include: Motivating your staff, Successful time management, How to write reports and proposals, Tough Tactics for Tough Times, Effective Business Writing and The PowerPoint Detox (all published by Kogan Page). He writes regularly for a number of business journals and for Writing Magazine, and devises and writes training materials.

Format:

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

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