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    代理商:大苹果
    页数:544
    定价:0.00 美元
    上传日期:2019-12-10 0:00:00

    SPORT BUSINESS IN LEADING ECONOMIES

    Book ID/图书代码: 04331419C00183

    English Summary/英文概要: From a renowned group of international scholars, this new work examines how leading economic countries use sport business, particularly individual sports events (such as the Olympics or FIFA Men’s or Women’s World Cup) as well as participant sport, in comprehensive plans toward driving and furthering economic development, raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country.

    Comparative sport studies are fundamentally designed for cross-country and cross-cultural understanding, learning, and improvement. By recognizing the achievements, administrative procedures, and management practices of peer countries and using them as a mirror or referencing parameter, government agencies and sport organizations of a country may be able to identify areas that need improvements in their own administration and cultivate development and growth in the country’s sport industry.

    Exploring how China, Japan, South Korea, Russia, the UK, Germany, the US, Canada, Brazil, South Africa, and Australia have all used sport as a catalytic agent, each chapter delves into the country’s sports industry by looking at: recent history and stages of the industry; current state including scope, magnitude, structure, governance, policies, facilities, and programs; developmental characteristics, strength, and highlights; contemporary challenges and issues; and trends of development and advancement.

    Chinese Summary/中文概要: 由一群著名的国际学者完成,这项新的研究研究了主要经济国家如何利用体育产业,特别是个人体育项目(如奥运会或国际足联男足或女足世界杯)以及参与体育活动,提高品牌知名度(国家作为品牌),改造落后社区,加强国内旅游业。

    比较体育研究从根本上是为了跨国家和跨文化的理解、学习和提高而设计的。通过识别成果、行政程序和同等国家的管理实践,把它们作为一面镜子或引用参数,一个国家的政府机构和体育组织可以确定其自身管理需要改进的领域并促进国家的体育产业发展和增长。

    探索中国、日本、韩国、俄罗斯、英国、德国、美国、加拿大、巴西、南非和澳大利亚是如何将体育作为一种催化剂的,每一章都深入研究了这个国家的体育产业:最近的历史和阶段;当前状态,包括范围、规模、结构、治理、政策、设施和项目;发展特点、优势和亮点;当代的挑战和问题;以及发展和进步的趋势。(YYW)

    Awards/获奖情况:邀请了体育教育、社会学、体育管理、经济学和运动学等领域的国际贡献者,对11个主要经济体的体育产业发展进行了比较。在介绍了全球化的体育市场及其影响因素之后,本章详细介绍了11个国家的体育产业,包括巴西、日本、南非、美国和韩国。每一章都对体育产业的近代史和现状,政治和治理,以及挑战和问题进行了介绍和分析。最后一章比较了11个国家的体育文化、体育发展和组织结构。包括黑白照片和图表。--注释©2018来源:(protoview.com)

    Invited international contributors in physical education, sociology, sport management, economics, and kinesiology compare the development of the sports industry in 11 leading economies. After an intro chapter on the globalized sport market place and factors affecting it, chapter-length country case studies detail the sports industry in 11 countries, including Brazil, Japan, South Africa, the US, and Korea. Each chapter gives information and analysis on the recent history and current state of the sports industry, politics and governance, and challenges and issues. The final chapter compares sports culture, sports development, and organizational structures in all 11 countries. B&w photos and charts are included. --Annotation ©2018 Source: (protoview.com)

    About the Author/作者介绍:

    Format:HARDCOVER

    Rights Status/版权销售情况:Simplified Chinese/简体中文:AVAILABLE

    Complex/Traditional Chinese/繁体中文:AVAILABLE

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