THE LEADING PRACTICE OF DECISION MAKING IN MODERN BUSINESS SYSTEMS: INNOVATIVE TECHNOLOGIES AND PERSPECTIVES OF OPTIMIZATION

Book ID/图书代码： 04331419C00187

English Summary/英文概要： Focusing on modern business systems from within the modern Russian context, this book examines how companies can become leading competitors globally within their industries through new decision making processes.

Whilst current practices support the sustainability of a business system in terms of maintaining normal functionality and the prevention of crises, there is a need to consider the goals of leading organizations with larger business systems and greater resources. These goals can be more global in their focus and envisage the creation or strengthening of competitive advantages.

Contributors of this book explore large scale industries specializing in hi-tech spheres of economy and instigate innovative activity in the face of high-levels of competition. Specific industries analyzed in this content include digital medicine, energy efficiency and car manufacturers.

Chinese Summary/中文概要： 本书聚焦于现代俄罗斯背景下的现代商业系统，探讨了企业如何通过新的决策过程在其行业内成为全球领先的竞争对手。

虽然当前的实践在维护正常功能和预防危机方面支持业务系统的可持续性，但是需要考虑拥有更大的业务系统和更多资源的领先组织的目标。这些目标可以更加全球化，着眼于创造或加强竞争优势。

这本书的作者探讨了专门从事高科技领域的经济体的大规模的产业，专门在高科技领域的经济和面对高水平的竞争鼓励创新活动。具体分析的行业包括数字医药、节能和汽车制造业。（YYW）

Awards/获奖情况：

About the Author/作者介绍： Elena G. Popkova，经济学博士，教授，俄罗斯普列汉诺夫俄罗斯经济大学管理理论与商业技术讲座首席研究员。她是一名活跃的研究人员，曾在许多国际科学期刊上发表过文章，并以俄语和英语发表了200多篇论文。

Alina V. Chesnokova是俄罗斯旅游与服务州立大学的经济学博士和讲师。除了她的学历和研究，她还是广告管理公司ADV Patron的创始人兼首席执行官。

Elena G. Popkova is a Doctor of Economics, Professor and the leading researcher of the Chair of Management Theories and Business Technologies, Plekhanov Russian University of Economics, Russia. She is an active researcher who has published in numerous international scientific journals and is the author of more than 200 publications in Russian and English.

Alina V. Chesnokova is a Doctor of Economics and lecturer at the Russian State University of Tourism and Service. Alongside her academic qualifications and research, she is also the founder and CEO of the advertising management agency, ADV Patron.

Format:HARDCOVER

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

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