YOUR BUSINESS, YOUR BOOK: HOW TO PLAN, WRITE, AND PROMOTE THE BOOK THAT PUTS YOU IN THE SPOTLIGHT
Book ID/图书代码： 11001520C00001
English Summary/英文概要： If you’re a coach, consultant, or speaker who makes a living from your expertise, this is for you. It’s the guide you need to help you plan, write, and promote the book that elevates your authority, increases your visibility, and gets more clients saying ‘yes’. Because creating such a book is a challenge. Where do you start? How do you keep going until the end? And what do you do when you’ve finished? Don’t let your book stay in your head – allow it to come to life and make a positive difference to both you and your readers by following the guidance you’ll find in here.
·Section 1: Plan. Learn how to create a strategic plan and outline for your book, so it both supports your business and helps the people you want to reach.
·Section 2: Write. Master the art of crafting your work so it engages, inspires, and educates your readers.
·Section 3: Promote. Discover how to market your book so it sells to a ready-made audience. This is the final step in building a reputation as the go-to expert in your field.
Chinese Summary/中文概要： 如果你是靠自己的專業知識謀生的教練、顧問或演講者，那麼這是一本獻給你的書。
這本指南幫助您計劃、撰寫和宣傳一本你自己的書，以提高你的權威，、知名度並吸引更多客戶。創造一本成功的書是一個挑，你該從哪裡開始？你如何一直堅持到底？完成後您會怎麼做？不要讓你的書停留在腦海中–遵循本書中的指導，讓它獲得生命，並對你和你的讀者產生助益！
·第1部分：計劃。了解如何為你的書創建戰略計劃和大綱，從而為你的事業提供支持，並吸引你想要吸引的人。
·第2部分：寫。掌握寫作的技巧，以吸引、啟發和教育讀者。
·第3部分：行銷。了解如何行銷你的書，以接觸潛在的讀者。(Zoe)
Awards/获奖情况：★本書榮獲2020英國商業圖書大獎行銷類
WINNER OF 2020 THE BUSINESS BOOK AWARDS (SALES & MARKETING)
About the Author/作者介绍： 金妮·卡特（Ginny Carter）是非小說類書籍的代筆作家和寫作指導。 她為許多主題的書籍代筆，從人力資源到恐懼症，其中一些已經由主要出版社出版。它們都有一個共同點：它們提高了作者的能見性、公信力並拓展了他們的事業。她還是屢獲殊榮的電子書《商業書籍大綱製作工具》的作者，該書列出了創建完美大綱的五個關鍵步驟。溝通一直是她的強項，她從事市場行銷工作有21年的經驗，其中包括擔任自由社交媒體經理3年。透過代表客戶發文和推文，她了解了自己在捕捉他們的聲音方面的天賦。因此，她決定將自己的寫作天分更廣泛地使用，並幫助人們寫出自己的書。
Ginny Carter is a nonfiction book ghostwriter and writing coach. She’s ghosted books on a wide variety of topics, from HR to phobias, some of which have been taken on by major publishing houses. They all have one thing in common: they’re bringing their authors visibility, credibility, and bookability. She’s also the author of the award-winning e-book The Business Book Outline Builder, which lays out the five key steps for creating the perfect outline. Communication has always been Ginny’s thing – she worked in marketing for 21 years, including 3 years as a freelance social media manager. By posting and tweeting on behalf of her clients she learned how gifted she was at capturing their voices. So she decided to put her natural writing ability to more substantial use and help them write their books instead.
Format:
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE(到期可授)
Sales in other countries/其他国家销售情况：
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