吕博士推荐
快捷搜索
  • To
    图书详情
    代理商:大苹果
    页数:304
    定价:0.00 美元
    上传日期:2020-9-28 0:00:00

    THE ORGANIC GROWTH PLAYBOOK: ACTIVATE HIGH-YIELD BEHAVIORS TO ACHIEVE EXTRAORDINARY RESULTS - EVERY TIME (AMERICAN MARKETING ASSOCIATION)

    Book ID/图书代码: 04331420C00042

    English Summary/英文概要: Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights.

    First, they demonstrate that in every purchase process there are a few high-yield customer behaviors that matter most in determining whether and what customers buy.

    Second, they show how changing those high-yield customer behaviors can consistently drive faster revenue growth. Drawing on decades of client work, the authors provide a detailed, engaging account of a proven system for accelerating or even doubling growth. As evidence of its value, the system has been adopted by a host of Fortune 500 firms as their marketing and growth planning process.

    This book forms part of the American Marketing Association (AMA) Leadership series: 7 Big Problems of Marketing.

    Chinese Summary/中文概要: 傳統的行銷策略專注於產品本身的定位以及與競爭者的差異,但這往往不能有效帶來快速成長。Jaworski和Lurie為我們帶來一種全新的思維,解決有關銷售成長的問題,而且這種方法基於兩個很簡單卻深刻的洞見。

    第一點,他們證明了在每一次的消費過程中,都有一些高效能客戶行為能夠真正決定客戶要不要買或買什麼。

    第二點,他們展示了只要改變這些高效能行為,將能持續創造快速的銷售成長。他們以數十年的客戶經驗,提供了促進成長--甚至加倍成長的詳細實行步驟。他們發展出來的系統已經被《財富》全球前五百大企業之一採用為他們的行銷和成長策略。

    本書為美國市場行銷協會(AMA)領導力系列「關於行銷的七個大問題」選書之一。 (Zoe)

    Awards/获奖情况:★本書獲得2019 Leonard L. Berry行銷圖書獎

    ★本書為美國市場行銷協會(AMA)領導力系列「關於行銷的七個大問題」選書之一

    ★本書作者為彼得杜拉克管理研究所的主席

    About the Author/作者介绍: Bernard Jaworski是彼得杜拉克管理研究所的主席(Peter F. Drucker Chair)。他贏得了《行銷期刊》的全部三個主要獎項:美納獎(Maynard Award)、普西獎(Alpha Kappa Psi Award)、謝思獎(Jagdish Sheth Award)。十年來,他一直是國際管理諮詢機構摩立特集團(Monitor Group)的資深合夥人,幫助許多《財富》全球前五百大企業重整行銷策略。

    Bob Lurie是伊士曼公司(Eastman)的副總裁。在加入伊士曼之前,他是摩立特集團(Monitor Group)的資深合夥人及共同管理合夥人。他為摩立特集團架構了造就有機增長的模式。他畢業自全美排名第一的文理學院安默斯特學院,在耶魯大學取得經濟學博士,並且是美國最古老的學術榮譽學會披貝塔卡帕學會的成員。

    Bernard Jaworski is the Peter F. Drucker Chair at the Drucker School of Management. He has published extensively in the most highly regarded marketing journals and has been ranked among the most highly cited scholars in the field of marketing. He has won all three major awards from the Journal of Marketing - the Maynard, Alpha Kappa Psi, and Jagdish Sheth Award - as well as several other awards. For 10 years he was a senior partner at Monitor Group, a global management consulting firm, where he helped lead several large-scale transformations of marketing at Fortune 500 firms.

    Bob Lurie is Vice President, Corporate Strategy, for Eastman. Prior to joining Eastman, he was a senior partner, then Co-Managing Partner of Monitor Group. He founded Monitor’s marketing and growth practice, and was the architect of the innovative approach to organic growth that fueled its success and laid the groundwork for the Organic Growth Playbook. Over his career, he worked with scores of CEOs and GMs, in nearly every sector and part of the world to create successful growth strategies and help them adopt the approach organization-wide. Bob was a Phi Beta Kappa from Amherst College and earned his PhD. in economics from Yale University.

    Format:HARDCOVER

    Rights Status/版权销售情况:Simplified Chinese/简体中文:AVAILABLE

    Complex/Traditional Chinese/繁体中文:AVAILABLE

    Sales in other countries/其他国家销售情况:

    原文第一章内容:暂无

    手稿:暂无

    大纲:暂无