THE INSIGHT DISCIPLINE: CRAFTING NEW MARKETPLACE UNDERSTANDING THAT MAKES A DIFFERENCE (AMERICAN MARKETING ASSOCIATION)

Book ID/图书代码： 04331420C00043

English Summary/英文概要： In this re-published book The Insight Discipline: Crafting New Marketplace Understand That Makes a Difference, Liam Fahey details the analysis methods and modes of deliberations required to overcome data challenges and create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if they want to gain maximum value from analysis.

The Insight Discipline provides you with a comprehensive guide to what it takes to craft marketplace insight that extends beyond the typical analysis findings. Plus, you ll see how to use new insight to influence thinking, decisions and action at any organizational level.

This book forms part of the American Marketing Association (AMA) Leadership series: 7 Big Problems of Marketing.

Chinese Summary/中文概要：

Awards/获奖情况：

About the Author/作者介绍： Liam Fahey is co-founder and executive director of Leadership Forum, Inc. and the creator and leader of its Intelligence Leadership Forum. He has been a faculty member at Northwestern University s Kellogg School of Management and Boston University, and he now serves as Professor of Management Practice at Babson College, USA.

Format:HARDCOVER

Rights Status/版权销售情况：Simplified Chinese/简体中文：SOLD

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

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