THE LONG WIN: THE SEARCH FOR A BETTER WAY TO SUCCEED

Book ID/图书代码： 11001520C00006

English Summary/英文概要： In this fascinating examination of our widespread obsession with winning, Cath Bishop draws on her personal experience of high-performance environments to trace the idea of winning through history, language and thought to explore how it has come to be a defining concept in fields from sport to business, from politics to education. Faced with the challenges and opportunities of the 21st century, Cath offers a new, broader approach – The Long Win.

Cath competed as a rower at three Olympic Games, becoming the first British woman to win the World Championships and an Olympic medal in the coxless pairs event. As a senior diplomat, Cath worked on policy and negotiations, specializing in stabilization policy for conflict-affected parts of the world. In business, Cath has acted as a coach and consultant, advising on team and leadership development and organizational culture, and teaches on the Executive Education Faculty at the Judge Business School, Cambridge University.

In this book she brings that extraordinary mix of experience to examine what winning has come to mean to society and to us as individuals and offers a fresh perspective on how we might redefine success – personal and professional - for the longer-term.

‘Looking at life from a different point of view is a rare skill. Built on in-depth research and broad experience as well as original thought, this book will change your outlook on everything.’ - Clare Balding OBE

‘This book is so relevant, timely and exciting for any person or organization wanting to investigate what success means to them. It couldn’t be a more relevant book right now and Cath’s exceptional ability in so many areas of life make it a gripping read with a lot of key takeaways whatever your area of interest. I wish every leader could immediately read this book as the world would be a better place if they did!’ - Goldie Sayers, Olympic Medallist in the Javelin, Coach

‘I love this book. It is a must-read for educators, business executives, policy makers, politicians and indeed anyone who wants to understand why we need a new narrative around winning and success. We need a lot more Long-Win Thinking in our homes, businesses and institutions and Cath’s book is the place to go to find out why – and how we get there.’ - Dame Helena Morrissey

Chinese Summary/中文概要： 我們將所有焦點集中在成果上的想法是一種謬論。 運動員贏得了金牌，卻仍覺得空虛和不滿足。 商業領袖們達到事業的巔峰卻覺得筋疲力盡，且無法激勵他底下的員工。 成績好的學生們拿到頂尖的成績，卻無法找到夠好的工作職位。 政治人物贏得了選戰但卻無法解決我們當代重大的全球問題。

本書作者Cath Bishop本身正是一位奧運獎牌得主，她深深了解這種獲勝之後的空虛，因此她重新檢討我們對於勝利的概念與理解，如果「贏」能讓我們幸福，很顯然的，我們還不知道要怎麼「贏」，而且還把該「贏」的方向搞錯了。她成為一位商務教練，在本書中，她將為我們展示對於贏的執迷想法有什麼問題，即使是對於贏家來說。她探討了歷史上關於勝利的概念、語言、想法，揭露了正是這種對於贏的執著導致了我們受挫，同時，她為我們提出了另一種定義成功的方法，引領我們在二十一世紀的個人生活和職業生涯中同時獲致幸福和成功。(Zoe)

Awards/获奖情况：★<金融時報>10月推薦書!

Financial Times top business titles for October: https://www.ft.com/content/1a1589dd-50dc-493f-813b-6f2a712b2064

「有力且深刻。」 ──《練習的力量》作者Matthew Syed推薦

「所有對動機心理學有興趣的人都應該讀這本書且深入思考。」 ──得獎作家Margaret Heffernan、《大難時代》作者

’Powerful and profound.’ - Matthew Syed

’Anyone interested in motivation should read this book and think deeply.’ - Margaret Heffernan

has just been selected as one of the Financial Times top business titles for October: https://www.ft.com/content/1a1589dd-50dc-493f-813b-6f2a712b2064

It has been covered in:
The Financial Times (recommended book for October)
https://www.ft.com/content/1a1589dd-50dc-493f-813b-6f2a712b2064
The Telegraph
https://www.telegraph.co.uk/health-fitness/mind/became-world-champion-giving-medals/
https://www.telegraph.co.uk/rowing/2020/08/09/former-gb-rower-cath-bishop-left-sort-perennial-silver-medal/
The Daily Mail
https://www.dailymail.co.uk/sport/article-8537087/CATH-BISHOP-Greedy-Britains-focus-medals-creates-culture-fear.html
Forbes
https://www.forbes.com/sites/sallypercy/2020/10/13/winning-isnt-everything-why-its-good-to-be-a-loser-sometimes/?sh=374f4ca6b35c
Management Today
https://www.managementtoday.co.uk/results-fallacy-why-focusing-outcomes-counterproductive/food-for-thought/article/1685809
Stylist Magazine
https://www.stylist.co.uk/life/self-critical-perfectionism-need-to-be-good-at-everything-how-to-cope/407672

About the Author/作者介绍： Cath Bishop是一位前世界冠軍划船運動員，她三度參與奧運並贏得了奧運銀牌。她也是一位資深外交人員，專門針對世界上的衝突區域從事政策談判。現在她是一位商務教練、協調源和諮商師，為全球企業和學校提供建議和課程，包括劍橋大學嘉治商學院。她也是一位媒體評論員，經常受邀BBC和Eurosport廣播和電視節目。

Cath Bishop is a three-time Olympian, World Champion and Olympic silver medallist in rowing. In her career as a British diplomat, Cath specialized in stabilization policy for conflict-affected parts of the world. In business, Cath acts as a coach and consultant, advising on team and leadership development and organizational culture, and teaches on Executive Education programmes at the Judge Business School, Cambridge University. Cath is a sought-after speaker at business, sporting and educational events around the world. Further details at www.cathbishop.com.

Format:HARDCOVER

Rights Status/版权销售情况：Simplified Chinese/简体中文：SOLD

Complex/Traditional Chinese/繁体中文：SOLD

Sales in other countries/其他国家销售情况：Rights Sold: Chinese Simplified Character, Chinese Traditional Character, Audio

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