EDITING BY DESIGN: THE CLASSIC GUIDE TO WORD-AND-PICTURE COMMUNICATION FOR ART DIRECTORS, EDITORS, DESIGNERS, AND STUDENTS (4TH EDITION)

Book ID/图书代码： 00410020C00014

English Summary/英文概要： An Industry Classic, Revised for the Modern Age

This classic guide to winning readers for designers, art directors, and editors, has been completely updated to be applicable to both online and print publication design. Because it has truths about effective visual communication that transcend ever-changing technology, this book has been in continuous publication since 1974. Revised with the careful attention of widely respected author and professor of graphic design Alex W. White, Editing by Design, Fourth Edition, describes how both word people and design people have the same task: to reveal the true core of each message as plainly and compellingly as possible. It is a book vital to creators of today’s online and print media.

Chinese Summary/中文概要： 這是一本專為設計師、藝術總監和編輯打造的經典指南，適用於線上和印刷設計
提供更新的技術與視覺傳達，此書自1974年以來出版一直長銷書

在廣受好評的平面設計教授Alex W. White 進行修訂
此書第四版描述了文字和設計人員如何盡可能簡單且引人注目提供閱讀人每條訊息的真正核心

如何幫助故事和設計相互加強，涵蓋了大量的設計和編輯問題
包括:
如何思考編輯和設計
團隊合作使故事清晰
設計的獨創性和對讀者的吸引力
封面和內容如何加深讀者的印象
如何用類型層次結構來吸引讀者
運用具象和非具象圖像
使用顏色作為品牌手段

讀者將了解編輯與設計師的合作，如何透過有效利用文字、圖像和空間來實現創意最大的影響力
運用實際案例幫助設計師、作家和編輯，尋求競爭優勢
(Chris)

Awards/获奖情况：“In the esoteric world of publication design, Jan V. White must rank as one of the first citizens, as well as resident theoretician.” —Communication Arts magazine

“Jan White’s are the very best working how-to and why-to volumes available on the use of graphics in books and publications.” —Publisher’s Weekly

“Editing by Design should be required reading for anyone working in magazines today, especially editors!” —Walter Bernard, partner, Walter Bernard and Milton Glaser Design

“This book is packed with useful ideas and distinctive ways to implement them. What White preaches and teaches leads to a publication of impact, refinement, and ease of usage.” —Peter P. Jacobi, Professor Emeritus of Journalism, Indiana University

About the Author/作者介绍： Jan V. White曾任時代雜誌藝術總監。是一位屢獲殊榮的平面設計師。在55 年的職業生涯，曾擔任數十家出版公司和數百種出版物的設計顧問
他出版15本書，在全球發表250多篇關於出版技術的書籍，並為 27 個國家的設計師和編輯舉辦了近2000場研討會。他的觀點始終是出版設計是一種理性的活動，如何用字體、圖像和空間來實現真正的交流

Alex W. White是一位屢獲殊榮的設計顧問、作家和教師。曾是橋港大學設計管理研究課程主席
曾在帕森設計學院、FIT 和哈特福德藝術學院任教

Jan V. White was former art director of magazines at Time Inc. An award-winning graphic designer, he was a communication design consultant to dozens of publication companies and hundreds of publications in his 55-year career. Author of fifteen books on the techniques of publishing and more than 250 articles published worldwide, White gave nearly two thousand seminars for both designers and editors in 27 countries. His point was always that publication design is a rational activity that uses type, image, and space to achieve real communication; further, designers must have a keen interest in words, and editors must understand the importance of design in revealing their stories. White held degrees in architecture from Cornell and Columbia Universities. He lived in Westport, Connecticut, and died in 2014.

Alex W. White is an award-winning design consultant, author, and educator. As a career-long adherent to the design philosophy described in this book, he is the most appropriate person to carry this book into its fourth edition. Among his books are The Elements of Graphic Design, Listening to Type, and Advertising Design and Typography. White is the chairman of the graduate program in Design Management at the University of Bridgeport. He has taught at Parsons School of Design, FIT, and the Hartford Art School. He served as president and chairman of the Type Directors Club in New York City. White holds degrees in graphic and advertising design from Syracuse and Kent State Universities. He lives in Greenwich, Connecticut. alexanderwwhite.com

Format:TRADE PAPERBACK

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

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