NATURE AND THE MARKETPLACE: CAPTURING THE VALUE OF ECOSYSTEM SERVICES
Book ID/图书代码： 06745505B05956
English Summary/英文概要： In recent years, scientists have begun to focus on the idea that healthy, functioning ecosystems provide essential services to human populations, ranging from water purification to food and medicine to climate regulation. Lacking a healthy environment, these services would have to be provided through mechanical means, at a tremendous economic and social cost. "Nature and the Marketplace" examines the controversial proposition that markets should be designed to capture the value of those services. Written by an economist with a background in business, it evaluates the real prospects for several of nature’s marketable services to "turn profits" at levels that exceed the profits expected from alternative, ecologically destructive, business activities. The author: describes the infrastructure that natural systems provide, how we depend on it, and how we are affecting it; explains the market mechanism and how it can lead to more efficient resource use; looks at key economic activities - such as ecotourism, bioprospecting and carbon sequestration - where market forces can provide incentives for conservation; examines policy options other than the market, such as pollution credits and mitigation banking; and considers the issue of sustainability and equity between generations. "Nature and the Marketplace" presents an accessible introduction to the concept of ecosystem services to the economics of the environment. It offers a clear assessment of how market approaches can be used to protect the environment, and illustrates that with a number of cases in which the value of ecosystems has actually been captured by markets. The book offers a straightforward business economic analysis of conservation issues, eschewing romantic notions about ecosystem preservation in favour of real-world economic solutions. It should be an eye-opening work for professionals, students and scholars in conservation biology, ecology, environmental economics, environmental policy and related fields.
Chinese Summary/中文概要： 最近几年里,科学家开始关注这样一个观点,即健全、功能完备的生态系统可以为人类生存提供基本的服务,譬如说自然水的净化,全球气候恶化的遏制。如果没有一个健康的生态环境的话，那么这些赖以生存的基本服务都必须通过机械化的手段来实现，而这样会造成巨大的经济和社会损失。
《自然与交易市场》研究了开发大自然为我们人类创造的服务的真正前景，而这些有畅销潜力的服务可以转化的利润水平完全超过那些通过有很强生态破坏力的商业行为创造的利润。《自然与交易市场》以深入浅出又极为严谨的文字让我们认识了市场型环保，所有的业内人士，学生以及环抱型生物学、生态学，环境经济学，环境政策和相关领域的学者们都应该读读这本书。
Awards/获奖情况：
About the Author/作者介绍： Geoffrey Heal is Paul Garrett Professor of Public Policy and Corporate Responsibility at the Columbia University Graduate School of Business in New York and coauthor of Economic Theory and Exhaustible Resources (Cambridge, 1980).
Geoffrey Heal是哥伦比亚大学研究生商学院的公共政策与企业责任专业的教授，他曾写过《经济学理论与可消耗能源》。
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