THE SEEDS OF INNOVATION: CULTIVATING THE SYNERGY THAT FOSTERS NEW IDEAS

Book ID/图书代码： 06001520C00031

English Summary/英文概要： Breakthrough innovation is a prerequisite for success in almost any organization, yet the actual management of innovation has only recently begun to receive the attention it deserves. Here, innovation thought leader Elaine Dundon offers a "how-to" prescription for building creative and strategic innovation skills at all levels of an organization (rather than focusing on decision-making levels only) -- and explains how to produce measurable results that translate directly to the bottom line. Using field-tested concepts and practical examples, and featuring easy-to-apply processes and concrete thinking tools, this straight-talking book provides a broadly applicable guide to innovation -- one that’s not limited to a specific industry sector. Today’s most comprehensive, one-stop innovation resource, it describes: * The three necessary components of innovation -- creative, strategic, and transformational thinking * Methods for applying innovative thought to existing products, processes, and business models * 90 great innovations and 90 trends to consider

Chinese Summary/中文概要：

Awards/获奖情况：

About the Author/作者介绍： Elaine Dundon (Toronto, ON) is founder and chief strategist for The Innovation Management Consulting Group Inc. She is adjunct professor of innovation management at the University of Toronto.

Format:TRADE PAPERBACK

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

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