LET MY PEOPLE GO SURFING: THE EDUCATION OF A RELUCTANT BUSINESSMAN
Book ID/图书代码： 12563005B06208
English Summary/英文概要： Whether you care about adventure sports, the fate of the natural world, or pure brand maintenance and business success, Patagonia, Inc. is one of the earth’s most interesting and inspiring companies. For almost forty years, its reputation for unsurpassed high quality, maverick innovation, and long-term environmental responsibility has put it in a class by itself. And everything flows from Patagonia’s founder, Yvon Chouinard.
Chouinard’s creation myth is now an American business legend. As a child, he moved with his father, a French Canadian blacksmith, and the rest of his family to Southern California in the 1950s with little English and less money. He escaped into mountain climbing as a teenager and by his early twenties was among the best climbers in America, making famous first ascents of a number of notorious faces. When he decided he could make better climbing tools himself for less money and when his fellow climbers agreed and clamored for more, a way of life became a business. Some forty years later, Yvon Chouinard still summits peaks around the world (though he now spends more time surfing). Patagonia still makes exceptionally high-quality things, only it now earns more than $250 million a year from worldwide sales, and Chouinard is able to leverage his concern for the natural settings he’s spent a lifetime enjoying. His resolve to minimize Patagonia’s impact on the environment has led the company to make its famous fleeces out of recycled soda bottles and to donate at least 1 percent of its revenue each year to environmental causes, among many other things.
In Let My People Go Surfing, Yvon Chouinard relates his and his company’s story and the core philosophies that have sustained Patagonia, Inc. year in and year out. This is not another story of a successful businessman who manages on the side to do great good and have grand adventures; it’s the story of a man who brought doing good and having grand adventures into the heart of his business model--and who enjoyed even more business success as a result. Let My People Go Surfing gives ample evidence as to why there have been few more influential companies in American business in the last forty years than Patagonia, Inc.
The long-awaited memoir/manifesto from legendary climber, businessman, and environmentalist Yvon Chouinard, founder and owner of one of the world’s most inspiring companies, Patagonia, Inc.
Chinese Summary/中文概要： 你是否关心那些刺激的运动，或者是在生意上获得成功。Patagonia公司是世界上最有活力最富激情的公司之一。在将近40年里，它以高品质，不断创新和长期可靠的环境闻名。这些都离不开它的创始人Yvon Chouinard。
Chouinard至今还是美国商界的传奇。当他还是个孩子时，他随着他的爸爸——加拿大的铁匠还有他家里其他人一起搬到了南加利福尼亚，当时他们只懂得一点点英语而且只有很少的钱。他在10岁时就经常逃出去爬山，在他20岁时他已经是美国最好的登山者了。那时他决定花很少的钱自己来制作爬山的工具，这个主意得到了他同伴的赞成并且都希望拥有，这就是把生活转变为生意的一种方法。40年以后，Yvon Chouinard依然还在不断的攀登高峰。Patagonia也依然在制造高品质的产品，它一年的全球收入超过了2.5亿美元。Chouinard还尽量减少使用对环境有污染的物质并且至少拨出每天收入的1%来帮助保护和改善环境。
在这本书中，Chouinard把他和他公司的故事还有一些哲学道理结合起来，告诉我们怎样维持一个公司。这并不是一个讲述一个成功商人怎样成功的故事，而是讲一个人怎样把正确的理念带入公司模式里，并且还能够享受生活。还举出了很多实例来告诉我们为什么很少有公司在美国能像Patagonia一样持续40年享有声誉。
Awards/获奖情况："Three wonderful books rolled into one: a moving autobiography, the story of a unique business, and a detailed blueprint for hope." --Jared Diamond, Pulitzer Prize-winning author of Guns, Germs and Steel and Collapse.
"What separates Surfing from every other business memoir I’ve read is its otherworldly lack of calculation... No company builder could read Chouinard’s articulation of Patagonia’s work without thinking, ’I should do that for my company too.’" --Michael S. Hopkins, Inc.
About the Author/作者介绍： Yvon Chouinard is the founder and owner of Patagonia, Inc., based in Ventura, California. He began in business by designing, manufacturing, and distributing rock climbing equipment in the late 1950s. His tinkering led to an improved ice ax that is the basis for modern ice ax design. In 1964 he produced his first mail-order catalog, a one-page mimeographed sheet containing advice not to expect fast delivery during climbing season. In 2001, along with Craig Mathews, owner of West Yellowstone’s Blue Ribbon Flies, he started One Percent for the Planet, an alliance of businesses that contribute at least 1 percent of their net annual sales to groups on a list of researched and approved environmental organizations.
Yvon Chouinard是Patagonia 公司的创始人和拥有者。在20世纪50年代后期他开始设计和制造攀登的设备。在1964年收到了第一封邮件定单。2001年他与Craig Mathews一起开始每年拿出至少收入的1%给环境的研究组织。
Format:TRADE PAPERBACK ILLUSTRATED
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Complex/Traditional Chinese/繁体中文：AVAILABLE
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