THE POWER AND THE STORY：HOW THE CRAFTED PRESIDENTIAL NARRATIVE HAS DETERMINED POLITICAL SUCCESS FROM GEORGE WASHINGTON TO GEROGE W. BUSH

Book ID/图书代码： 08880005B06575

English Summary/英文概要： The sheer narrative drive of "the war hero," "the Rhodes scholar," "the drunkard-or recovered alcoholic," "the small-town boy," "the log cabin," "the cherry tree," "the good old boy," "the Rough Rider," and on and on can come to define a leader, an administration, and an entire era. The Power and the Story is the investigation of the story behind that story: how, with deliberation and occasional manipulation, a president’s crafting of his public image has surmounted scandal, capitalized on opportunity, obfuscated flaws, and created legend. And how presidential storymaking has been a professional undertaking on the part of the media and spin meisters as well-from Nathaniel Hawthorne to Karl Rove.

Chinese Summary/中文概要： 本书着力描述“战争英雄”、“泥瓦匠”、“酒鬼或者曾经的酒鬼”、“小镇男孩”、"圆木小屋"、"樱桃树"、"老好人"、"粗鲁的骑手" 等等等等都可以定义一个领袖，一种职能，一段完整的历史。 本书调查揭示了故事背后的故事：一个董事长如何籍由资本主义时代，对缺陷的迷茫，以及被抄作的新闻通过深思熟虑和偶然机遇使其公众形象摆脱丑闻，；而总统的秘书承认媒体抄作是其专职之一。

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Format:HARDCOVER

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