BUG:THE STRANGE MUTATIONS OF THE WORLD’S MOST FAMOUS AUTOMOBILE

Book ID/图书代码： 08880005B06577

English Summary/英文概要： "A peppy, perspicacious history of the Volkswagen--with brio and dash, Patton charts the long strange trip of the little bug that became a grand cultural totem. "- . "Herbie. " "Punchbuggy. " "Beetle. " The world’s most recognizable automobile goes by many noms de plume. But did you know that the "Love Bug" was originally conceived as Hitler’s "car of the people," or that it was the Manson "family"’s car of choice? Tapping into Americans’ continuing obsession with the VW Bug, Phil Patton has written a kaleidoscopic history of the car from the 1950s to the 2000s. He describes the genius marketing strategy used in America to rid the car of its Fascist associations (VW hired a Jewish marketing team), and explains why designers are obsessed with its shape (the Bug, like the Pantheon, fits the Greek "golden ellipse" ideal of dimension). Patton posits that the Bug was the first car to cause Americans to "wrap themselves in a brand as an extension of their ideology," and turn up their noses at the huge, showy cars produced in Detroit. Amazingly, it worked, and, based on the Beetle’s continuing status as an American cultural icon, it still does.

Chinese Summary/中文概要： “大众汽车精力充沛而颖悟的历史充满着灵动与碰撞，Patton所描绘的BUG的漫长奇特的发展史成为了一种极其重要的文化的标志。” "Herbie. " "Punchbuggy. " "Beetle."世界公认的汽车都被作了名义上的装饰，但是你是否知道"Love Bug"原先是出自西特勒“汽车人”的构思还是曼森“家庭”车的选择？VWBUG使美国人陷入持续性的困扰，Phil Patton写下了1950年至2000年中汽车万花筒般的历史。他描述天才的销售策略在美国被用于摆脱法西斯党员协会 (VW 雇用了犹太人的行销队) 的汽车，并解释了设计者着迷其形态的原因（BUG类似万神庙，符合希腊人“黄金比例”的完美尺度）Patton定位BUG是第一部引起美国人用商标包装自己并作为他们意识形态的外延的汽车，使他们在底特律抬高他们的大鼻子炫耀他们的产品。令人惊讶的是，它基于Beetle的正在进行中的工作状态作为一个美国的文化标志,仍然存在。.

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Format:TRADE PAPERBACK

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