WATERTIGHT MARKETING: THE PROVEN PROCESS FOR SERIOUSLY SCALEABLE SALES
Book ID/图书代码： 12510521C00003
English Summary/英文概要： Are you wasting money on marketing? The sad truth is that most businesses are. But there is an answer, and it’s in this book!
Even the smartest businesses can fi nd themselves exhausted by yo-yo marketing and paralysed by the overwhelm of big ideas, big promises and the next big thing.
Money and energy is wasted on running the marketing taps, whilst potential revenue pours from a very leaky bucket.
Join the thousands of businesses already using the tested and trusted Watertight Marketing methodology and discover how you too can put it into action to cut through the hype, make a clear plan and take control of your marketing to:
create consistent routes to customers you’ll love,
successfully scale your sales results, and
significantly and sustainably increase your profits.
This is the book that actually delivers what so many others promise. You’ll discover inspiring true stories of businesses like yours that have doubled, tripled and even 10x revenue and profit. And, just like them, you’ll unlock the proven and powerful toolkit that builds an enduring process that will deliver profitable results, year after year. 20% of all royalties will be donated to Pancreatic Cancer UK
Chinese Summary/中文概要： 你在市场营销上浪费过钱吗？可悲的事实是，大多数企业都浪费过。但是有一个答案解决这个问题，它就在这本书里！
即使是最聪明的企业也会被溜溜球式的营销弄得筋疲力尽，被大量的创意、承诺和下一件大事弄得不知所措。
资金和精力被浪费在营销源头上，而潜在的收入由于漏洞百出尔受到损失。
加入已经使用了无懈可击的营销方法的数千家企业行业，您也可以了解到如何将其付诸行动，以突破宣传，制定明确的计划并控制您的营销，从而：
为您喜爱的客户创建一致的路线，
成功扩展您的销售结果，以及
显著且可持续地增加您的利润。
这本书实际上传达了许多其他人的承诺。你会发现像你这样的企业有着振奋人心的真实故事，他们的收入和利润翻了一番、翻了两番，甚至翻了10倍。而且，就像他们一样，您将解锁经验证且功能强大的工具包，该工具包构建了一个持久的流程，年复一年地交付有利润的结果。（所有版税的20%将捐赠给英国胰腺癌协会）（WYL）
Awards/获奖情况：“真正让这本书脱颖而出的是营销活动与销售结果的直接联系。《无懈可击的营销》是一个启示和安慰。
“通过严密的营销流程系统地工作，我们能够在三年内实现预期的七年目标。我只能说谢谢你！”——凯伦•米格尔，猴子拼图咨询与培训联合创始人
“布莱尼通过无懈可击的营销提供的是一个完整的业务流程。没有其他流程或演讲者能像我们的首席执行官团队那样迅速产生影响。”——伊恩•普莱斯，首席执行官，学会前首席执行官
"What really makes this stand out is the direct linkage of marketing activity to sales results. Finding Watertight Marketing was a revelation and a relief." Dave James, Managing Director, Ascentor
"Working systematically through the Watertight Marketing process allowed us to achieve for our business in three years what we had expected to take us seven. All I can say is thank you!" Karen Meager, Co-Founder, Monkey Puzzle Consultancy & Training
"What Bryony delivers with Watertight Marketing is a whole-business process. No other process, or speaker, has made the impact as quickly with our CEO groups." Ian Price, Former CEO, Academy for Chief Executives
About the Author/作者介绍： 布莱尼早期生活在西威尔士的普雷斯利山上，与在英国的创业生活几乎相去甚远。她将自己的童年描述为介于电视喜剧《美好生活》和《绝对精彩》之间的样子。和许多青少年一样，她也叛逆过……不过对布莱尼来说，这意味着获得三个学位，并在28岁时成为一家公司的营销部门总监。是的，她的父亲当时并不赞成！
Bryony’s early life, on the Preseli Hills of West Wales, is almost as far from entrepreneurial life as it’s possible to get in the UK. She describes her childhood as somewhere between TV comedies ‘The Good Life’ and ‘Absolutely Fabulous’. Like many teenagers, she rebelled… though for Bryony this meant securing three degrees and landing as divisional director of marketing for a FTSE 100 company at the age of 28. And, yes, her father disapproved!
Format:
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：
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