REAL PEOPLE, REAL CRISES : AN INSIDE LOOK AT CORPORATE CRISIS COMMUNICATIONS
Book ID/图书代码： 09835505B07451
English Summary/英文概要： Real People, Real Crises takes readers behind the scenes to show how real men and women deal with the array of potential crises that impact organizations and corporations every day. Through a series of factual events ranging from product tampering to violence in the workplace, Steve Wilson weaves together a thought-provoking documentary that goes beyond the front-page headlines and crisis management textbooks.
It’s a no-nonsense, commonsense approach to the subject of crisis management communications written by someone with first-hand experience.
Real People, Real Crises is a must-read for anyone whose business or organization might someday find itself facing a crisis of its own.
Chinese Summary/中文概要： 〈真实的人物，真实的危机故事〉带读者走进幕后，了解商场上的男男女女们是如何应付每天发生的一连串可能会威胁到大大小小企业组织的潜在危机。透过一连串诸如产品篡改到工作场所发生的暴力行为等真实的事件，Steve为我们编织了这样一部发人深思的记录片作品，作品中涵盖的信息可不只是停留在头版头条的框框上，或者什么危机管理的教课本上。
“〈真实的人物，真实的危机故事〉与我们分享了真实世界中的危机事件，以及在危机发生前，中间以及余波之后我们该如何思量，它让我们深刻地认识了这样一个混沌，激烈的危机交流世界”。
“那些坚决认为我是决不会遇上这种事情的行政人员们一定要从头至尾的读一读这本书。读完之后他们就会明白，谁都可能遇上这样的事，但是如果危机降临的话，他们会比较有把握了。”
Awards/获奖情况：
About the Author/作者介绍： Steve Wilson learned about crisis management the hard way shortly after graduating from high school. He was working on a farm in Rush County, Indiana, when he managed to wreck the boss’s tractor and found himself unemployed and forced to find a new line of work. His job search ended when he found an opening for a reporter at a weekly newspaper near Indianapolis. The job didn’t pay much, it had long hours, but it sounded interesting and there were no tractors involved.
That was the launch of a career in journalism that later took him to Vietnam where he served as an Army combat correspondent and later to the campaign trails of American politics. He served as a political reporter for The Cincinnati Enquirer and won one of the nation’s top awards for business and economic reporting while a reporter for Gannett News Service. He later joined the staff of USA Today and was chief of its Chicago news bureau.
He eventually traded in his press card for a career in public relations and in 1987, launched Wilson Group Communications, a consulting firm specializing solely in crisis management communications and media training.
His consulting work has taken him to nearly every U.S. state, as well as Canada and Mexico. Each year, he conducts more than 100 workshops and seminars across the U.S. and has lectured on crisis management at various universities and professional associations. He’s authored scores of articles on crisis management and media response training for magazines and newspapers and has been interviewed as a crisis management specialist for publications ranging from Modern Healthcare to The Wall Street Journal.
Steve Wilson可是用笨办法了解到什么叫做危机管理的哦，那还是在他高中毕业没多久，他在印地安纳州Rush县的农场上工作，不知怎得他把老板的拖拉机给弄坏了，所以就被炒了鱿鱼，所以嘛，还要找新工作。就在他为找工作而辛苦奔波时，他突然被一家位于印地安纳波利斯附近的一家周刊报社留下了，于是Steve做起了记者，虽说收入不多，工作时间又特别冗长，但是这份工作听起来很有趣，而且关键是他不要开拖拉机了。
这就开始了Steve的记者生涯，因为工作需要，他后来又奔赴越南当起了战地记者，再后来还进入了美国的政界。他担任了〈辛辛那提问询者报〉的政治记者，在甘乃特新闻服务中心当记者时，他还赢得了美国商业、金融业报道的顶级奖项。后来他加入了〈今日美国〉报社，还成了该报社芝加哥新闻局的主管。
当然最后Steve还是选择退出新闻界，转投公共关系，于是1987年，他开设了一家名为Wison通讯集团的咨询公司，专门---也只---从事危机管理通讯和媒体培训。
因为工作需要，他几乎踏遍了美国大大小小的州，乃至加拿大和墨西哥也没落下。每年，Steve会在全美范围主持100多场研讨会，座谈会，他还在各个大学，职业协会里以危机管理问题为主题，做演讲报告。他撰写了很多以危机管理的文章。
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