MOMFLUENCED: INSIDE THE MADDENING, PICTURE-PERFECT WORLD OF MOMMY INFLUENCER CULTURE
Book ID/图书代码： 06814023C00003
English Summary/英文概要： On Instagram, the private work of mothering is turned into a public performance, generating billions of dollars. The message is simple: we’re all just a couple of clicks away from a better, more beautiful experience of motherhood.
Linen-clad momfluencers hawking essential oils, parenting manuals, baby slings, and sponsored content for Away suitcases make us want to forget that the reality of mothering in America is an isolating, exhausting, almost wholly unsupported endeavor. In a culture which denies mothers basic human rights, it feels good to click “purchase now” on whatever a momfluencer might be selling. It feels good to hope.
Momfluencers are just like us, except they aren’t. They are mothers, yes. They are also marketing strategists, content creators, lighting experts, advertising executives, and artists. They are businesswomen. The most successful momfluencers offer content that differs very little from what we used to find in glossy women’s magazines like Glamour and Real Simple, only they’re churning it out daily and that content is their lives.
We flock to momfluencers to learn about fashion, wellness, parenting, politics, and to find Brooklyn-designed crib sheets printed with radishes. Chances are, if you’re a mother reading this (and maybe even if you’re not!), you are an arm’s length away from something you’ve purchased because a momfluencer made it look good.
Drawing on her own fraught relationship to momfluencer culture, Sara Petersen incorporates pop culture analysis and interviews with prominent momfluencers and experts (psychologists, academics, technologists) to explore the glorification of the ideal mama online with both humor and empathy. At home on a bookshelf with Lyz Lenz’s Belabored and Jia Tolentino’s Trick Mirror, Momfluenced argues that momfluencers don’t simply sell mothers on the benefits of bamboo diapers, they sell us the dream of motherhood itself, a dream tangled up in whiteness, capitalism, and the heteronormative nuclear family.
Momfluenced considers what it means to define motherhood for ourselves when society is determined to define motherhood for us.
Chinese Summary/中文概要： 在Instagram上，妈妈们把身为母亲的日常工作变成了一场公开表演，并且由此获得了数十亿美金的收入。这个现象传达出的信息其实非常简单：更美好的母亲体验其实离我们只有几步之遥。身着亚麻衫的网红妈妈兜售着精油、育儿手册、婴儿背带以及Away赞助的旅行箱，这些都让我们忘记了，在美国现实生活中妈妈生活是孤独疲惫的，并且是一件几乎没有任何支持的努力。在一个否认母亲的基本人权的文化下，点击“立即购买”网红妈妈在卖的任何东西的感觉都是超棒的！有希望的感觉很好。
网红妈妈和普通妈妈差不多，但是他们又是不一样的。他们是母亲没错，但是同时他们也是营销战略家、内容创作者、灯光专家、广告主管和艺术家。他们是女商人。最成功的网红妈妈所展现的形象与我们过去在《魅力》(Glamour)和《真实生活》(Real Simple)等光鲜亮丽的女性杂志上看到的内容几乎没有什么不同，只是她们每天大量炮制的内容是她们的生活。大量的关注那些妈妈网红，可以了解时尚、健康、育儿、政治，并找到布鲁克林设计的印着萝卜的小床单。而且很有可能，正在读这篇文章的你是一位母亲(可能你不是!)，你离网红妈妈推荐的好物一臂之遥了。
萨拉·彼得森(Sara Petersen)利用自己与“网红妈妈”文化之间的紧张关系，结合对流行文化的分析，和对著名“网红妈妈”以及专家(心理学家、学者、技术专家)的采访，以幽默和设身处地的方式探讨网上对理想妈妈的赞美。看过莱茨·伦茨的《Belabored》和贾·托伦蒂诺的《Trick Mirror》的网红妈妈认为，成为“网红妈妈”不只是从向母亲们兜售竹尿布获益，他们还贩卖母亲的梦想本身，一个与白人、资本主义和异性恋核心家庭交织在一起的梦想。
网红妈妈认为，当社会决定为我们定义何为母性的时候，这样的定义意味着什么。(Chen)
Awards/获奖情况：
About the Author/作者介绍： 萨拉·彼得森 (Sara Petersen) 是新罕布什尔州的一位作家。 她关于女权主义、家庭生活和母性的文章发表在《纽约时报》、《时尚芭莎》、《华盛顿邮报》、《InStyle》、《魅力》和其他地方。 她还撰写了一份关于理想母亲故事的简报，在她的个站：In Pursuit of Clean Countertops。 同时您可以在 sara-petersen.com 以及 Twitter 和 Instagram @slouisepetersen 上找到她。Sara Petersen is a writer based in New Hampshire. Her essays about feminism, domesticity, and motherhood have appeared in The New York Times, Harper’s Bazaar, The Washington Post, InStyle, Glamour, and elsewhere. She also writes a newsletter about the myth of the ideal mother, In Pursuit of Clean Countertops. You can find her at sara-petersen.com, and on Twitter and Instagram @slouisepetersen.
Format:HARDCOVER
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：
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