BUSINESS MORPHOLOGY: HOW TO NAVIGATE THROUGH CHANGE
Book ID/图书代码： 11001523C00015
English Summary/英文概要： Business morphology is the act of evolving your business to ensure that you can survive and thrive, because standing still is not an option. You must continue to morph, and you must bring your people with you.
No matter what sector you’re in or what challenges your organisation is facing, there are five fundamental levers that you can apply to effect real change.
This book explores each of those five choices through a Morphology Map - a practical framework setting out the things you can control and the things you can influence for each option. It gives you a simple, powerful framework for creating and communicating your plan of action, and also for maxmising your own personal impact.
Julie Nerney, MBA, CDir, FloD has been a serial entrepreneur, and is now a business transformation expert, spanning private, public and not for profit sectors. Geoff Robins BSc, PhD has led a number of major transformation programmes in the private and public sectors and is now a strategic advisor and Non-Executive Director.
Chinese Summary/中文概要： 商业形态是发展你的业务以确保你能够生存和发展的行为，因为停滞不前不是一个选择。你必须继续转型，你必须带上你团队中的人。
无论你身处哪个行业，或者你的组织面临着什么样的挑战，你都可以运用以下五个基本杠杆来实现真正的改变。
本书通过形态学地图探索了这五个选择中的每一个——一个实用的框架，列出了你可以控制的事情和你可以影响的事情。为你提供了一个简单、强大的框架来创建和沟通你的行动计划，也可以最大限度地发挥你自己的个人影响。
(Sandy)
Awards/获奖情况：
About the Author/作者介绍： 朱莉·纳尼(Julie Nerney)，工商管理学硕士，特许董事(CDir)，董事学会(FIoD)会员。朱莉是一位连续创业者，在英国和海外创办、经营和销售了14家企业。之后，她作为一名商业转型专家，在私营、公共和非营利部门有过成功的过渡生涯。
杰夫·罗宾斯，理学士，博士
杰夫曾在利物浦大学学习物理。 在为英国政府工作的早期职业生涯之后，Geoff转向私营部门，运营和领导技术咨询组织，从中小型企业到英国Plc内的主要投资组合。在此过程中，杰夫参与了一系列不同组织的收购和出售，包括两次管理层收购。
Julie Nerney, MBA, Chartered Director (CDir), Fellow of the Institute of Directors (FIoD)
Julie was a serial entrepreneur, starting, running and selling 14 business in the UK and overseas. She then had a successful interim career as a business transformation expert, spanning private, public and not for profit sectors. These ranged from complex change programmes through to whole organizational turnarounds and high profile projects, including a leadership role in the delivery of the transport operation for the London 2012 Olympic and Paralympic games. She has experience of every stage of the organizational life cycle from start up through to disposals and acquisitions, and has worked in dozens of Executive and CEO roles. Her transformation work is complemented by a varied portfolio of Chair and NED roles, she is a guest lecturer at Oxford Said Business School, public speaker and author. Whilst her experience has real breadth and depth, Julie is struck by the commonality across the hundreds of organizations she has worked with. Regardless of why there are there, how teams and leaders approach their work is a far bigger determinant than what they do. The what is important, but it is the how which is the game changer.
Geoff Robins, BSc, Ph.D
Geoff was educated at Liverpool University, where he studied Physics. After an early career working for the UK Government, Geoff turned to the private sector, operating and leading technical consulting organizations ranging from SMEs to a major portfolio within a UK Plc. Along the way Geoff was involved in the acquisition and sale of a range of different organisations including two management buy outs. Latterly Geoff was the Transformation Director for two major Government organizations, both of which employed thousands of staff throughout the UK and overseas. He is now a strategic advisor and Non-Executive Director to a number organizations in sectors that are high growth and fast moving
Away from work Geoff has a passion for sport and has been responsible for the management and growth in the participation and engagement of volunteers to achieve exceptional outcomes through collective endeavours. This experience has been invaluable in his working life in terms of getting buy-in and motivating people to go the extra mile.
Format:TRADE PAPERBACK
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