THE BEST-LAID BUSINESS PLANS : HOW TO WRITE THEM, HOW TO PITCH THEM
Book ID/图书代码： 14020005B09717
English Summary/英文概要： Different scenarios demand different plans, and this book helps you tailor your preparations to suit the challenges presented by a particular move or development and ensure that yours are indeed the best-laid business plans. In short, easy-to-digest sections and using useful case studies, it contains:
* practical advice on creating a successful plan
* guidance on presenting the right plan for the right audience and getting maximum benefit from minimum effort.
Chinese Summary/中文概要： 放眼英国乃至全世界,维珍都是一个备受世人喜爱的品牌,这不仅是因为它独树一帜的创新色彩,更源自于它本身所取得的巨大成功。因此不难理解,为何人们一提起实用的企业管理书籍,就会自然而然地想到维珍出版社的名字。
本书是经由维珍出版社与英国沃维克商学院(Warwick Business School)合作推出。沃维克商学院是一所在商业管理领域位于世界领先行列的教学与研究机构,它的中小企业研究中心拥有一批全球知名的专家学者,他们长期与创业者和谋求发展壮大的企业之间保持着长期且密切的共同工作, 并关注他们的实际需要,在企业管理——尤其是在中小企业的管理方面，取得了瞩目的专业研究成果。
商场即是战场，正所谓知己知彼、张弛有道，不同的企业需求，要藉由不同的规划策略来加以实现。如果眼下你正着手于开创新的事业，那么本书绝对是你必不可少的枕边读物。围绕着企业的起步、增长以及保持阶段，你需要合理有效的商业规划以应对期间所出现的种种不同挑战。配合实用的案例分析，本书将内容细分为了多个章节，力求以简明精炼的方式帮助读者实现通透的理解，学有所得。(ANDY)
Awards/获奖情况：Authoritative and encouraging ---Management Today Uses case studies and practical exercises to stress the need for a Unique Selling Point (USP) and effective marketing strategy. ---The Independent, July 17th, 2001
About the Author/作者介绍： As teacher, consultant, venture capitalist and company director, Paul Barrow has helped dozens of small and medium sized enterprises to secure funding and grow as well as starting up, growing and selling many businesses of his own. The Centre for Small and Medium Sized Enterprise at Warwick Business School, one of the world’s leading teaching and research institutions in the field of business and management, has internationally acclaimed expertise in the field of entrepreneurship, gained by working closely with start-up and growth-seeking companies, focusing on their practical needs.
Format:TRADE PAPERBACK
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：
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