THE ORIGINS OF FAMOUS BRANDS
Book ID/图书代码： 10567026C00145
English Summary/英文概要： We take brands for granted: they surround us and pervade our everyday life. But have you ever wondered where they come from, and why they became successful?
The histories are sometimes remarkable: how did Reebook emerge from a town in North West England to become one of the leading athletic apparel brands in the world? Ever wondered how McDonald’s convinced a sceptical British public to eat hamburgers? Or how Hall’s cough drops became the highest-selling sweet in the world? Are you curious as to what really constitutes the secret recipe of Dr Pepper or Lea & Perrins Worcestershire sauce?
This book breaks new ground by combining depth with readability, and uncovers previously forgotten facts. At its heart, this is a story about people: brilliant individuals who defied the odds to succeed, and introduced products that have ultimately improved peoples’ lives.
The book covers history from the 18th century with the foundation of the Schweppes, Crosse & Blackwell and Gordon’s gin businesses, right up to the present day with modern brands including Greggs and Costa Coffee.
If you want to delve beyond the official company histories and learn the truth, to be entertained, educated, amazed and engaged, then this is the book for you!
Chinese Summary/中文概要： 我們往往對品牌習以為常：它們環繞著我們，滲透到我們日常生活的各個層面。但你是否曾想過它們的起源，以及為何它們能取得成功？
它們的歷史有時令人驚嘆：Reebook 是如何從英格蘭西北部的一個小鎮崛起，成為世界領先的運動服裝品牌之一的？你是否曾經好奇麥當勞是如何說服懷疑的英國民眾接受漢堡的？或者霍爾氏(Hall’s )潤喉糖是如何成為全球最暢銷的糖果的？你是否好奇胡椒博士(Dr Pepper)汽水或李派林伍斯特調味料(Perrins Worcestershire sauce)的秘方究竟是什麼？
本書突破傳統，兼具深度與易讀性，揭示了許多鮮為人知的真相。本書的核心是關於人的故事：一群才華洋溢、克服重重困難最終取得成功的人，他們推出的產品最終改善了人們的生活。
本書涵蓋了從18世紀Schweppes、Crosse & Blackwell和Gordon’s金酒等公司的創立，一直到如今Greggs和Costa Coffee等現代品牌的歷史。
如果您想深入了解官方公司歷史背後的真相，獲得娛樂、知識、震撼和啟發，那麼這本書就是為您量身打造的！(Zoe)
Awards/获奖情况：
About the Author/作者介绍： 關於托馬斯‧法雷爾(Thomas Farrell)
托馬斯·法雷爾在北約克郡鄉村長大。他畢業於約克大學，獲得現代與後現代文學及文化碩士學位。自2010年起，他創建了letslookagain.com博客，深入探討品牌和公司的歷史。他熱愛美食，目前在北約克郡地區擔任廚師。
About Thomas Farrell
Thomas Farrell was raised in rural North Yorkshire. He received an MA in Modern & Postmodern Literature & Culture from the University of York. Since 2010 he has developed letslookagain.com, a blog that delves into the history of brands and companies. With a passion for food, he works as a chef in the North Yorkshire area.
Format:HARDCOVER
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：
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