FASHIONING REALITY: NEW GENERATION ENTREPRENEURSHIP

Book ID/图书代码： 07500005B11566

English Summary/英文概要： Young people can change the world. Just ask Canadian entrepreneur and international success story Ben Barry. At fourteen, Ben decided to help a friend who had spent money on modeling school but wasnt receiving any work because she didnt have the right look. Ben sent her pictures to a local magazine and three weeks later, he had successfully booked his first contractand found his career. He started the Ben Barry Agency in 1997 while still in grade school. Today, the agency scouts and sources models of diverse ages, backgrounds, and sizes; models who have appeared in high-profile fashion magazines and on runways around the world. Fashioning Reality is the fast-paced story of a young entrepreneur whose refreshing approach is changing the fashion industry and influencing the popular perceptions of beauty in the media. Ben shares his challenges, his successes, and his struggles to run a business that remains consistent with his personal values. In running a company that makes a profit by making social change, Ben is only one in a growing movement. He outlines this new model of entrepreneurship and shares the stories of other young business people who are doing well by doing good. Ben also draws on his own experience to provide young people with advice on how to start and run a socially responsible yet profitable business. He shatters the myth that young people have to wait until they obtain advanced academic degrees and decades of experience before starting their own companies. Instead, he explains how youth have all of the knowledge and skills they need to start today. We dont need to wait, he argues. Instead, we can fashion a new reality.

Chinese Summary/中文概要： ***美國雜Teen People Magazine雜誌選為「改變世界的20大年輕人之一」
***加拿大雜誌MacLean’s Magazine選為「25位世界未來領導者之一」
***聖路易大學選為「年度全球學生企業家」
他14歲時，花了3000美金借一個朋友去應徵模特兒，最後她落選了，但白瑞發現，這是因為她的外形其實並不是那間公司要找的人，白瑞將她的照片寄到另一家不同性質的公司並為她做推薦，最後她入選了，於是她成為白瑞第一個經紀模特兒。百瑞還沒唸大學時，就開始了他的經紀公司事業。
這是他的故事，一個年輕人如何運用頭腦和企圖心，從學校的餐廳桌到董事會的案上，如何白手起家經營自己的事業。他將和你分享他成功的秘密和艱辛的過程，還有人人稱羨的時尚業是如何運作，最後，他告訴年輕人，如果你現在正專注在某個領域並投注許多心力時，可能是運動，演藝，志工或非營利機構，有一天，改變世界並非不可能！在他旗下已經有超過200位模特兒在世界各國工作，替許多知名品牌拍攝廣告例如MTV, Max Factor, Nike, Levis, Vogue, Elle等等，並在英國，美國，加拿大都有他的辦公室。
作者官方網站(他很帥喔！)：http://www.benbarry.com/default.htm

Awards/获奖情况：

About the Author/作者介绍： Ben is a business columnist for the Globe and Mail, and is a frequent contributor to the "Options and Ideas" sections of newspapers around the world. His debut book, Fashioning Reality: A New Generation of Entrepreneurship has been hailed by Profit as a manifesto to young entrepreneurs and a call to arms for everyone else.
As CEO of the Ben Barry Agency, Ben has received much distinction and acclaim for his innovative approach in the fashion industry. He has been featured on Oprah, Fashion Television, Canada AM, CBC Sunday, MTV Live, eTalk Daily, among others. Ben has also won numerous awards, including the CIBC Young Entrepreneur of the Year Award and the Queen’s Golden Jubilee Award for making an outstanding contribution to Canada. Ben Barry has been recognized as "One of 20 Teens Who Will Change the World" by Teen People Magazine (February 2001) and "One of the 25 Leaders of Tomorrow" by MacLean’s Magazine (September 2003).

Format:HARDCOVER ILLUSTRATED

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE(到期可授)

Sales in other countries/其他国家销售情况：

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