THE MORAL CAPITAL OF LEADERS: WHY VIRTUE MATTERS
Book ID/图书代码： 04289506B00015
English Summary/英文概要： Solidly grounded on Aristotelian anthropology, moral capital develops a set of principles, practices and metrics useful to business leaders and managers, while eliminating the ambiguity of social capital and allowing for the integration of business ethics initiatives into a robust corporate culture. Sison studies a wide range of recent management cases from the viewpoint of moral capital: the sorry state of US airport screeners before 9-11, the Ford Explorer rollovers and Firestone tire failures, the battle for the ’HP way’ between Carly Fiorina and the heirs of the founding families, the dynamics of Microsoft’s serial monopolistic behavior, the pitfalls of Enron’s senior executives, the sincerity of Howard Lutnick’s commitment to Cantor Fitzgerald families, how Andersen’s loss of reputation proved mortal and a fresh look at Jack Welch’s purported achievements during his tenure at GE.
Chinese Summary/中文概要： 人类历史上伟大的智者亚里士多德，受益于其长期对人类学研究所得出的重要成果，并以此作为宝贵契机，道德资本作为一种新兴的概念，现如今已得到了长足的发展并日益趋于成熟。在这一过程当中，它逐渐形成了一套自身所特有的规范和准则，经证实，它们不仅令得广大商界精英及企业高管们从中受益良多，同时还有效消除了人们对于社会道德资本在认知层面上所存在着的误区，并将经营道德这一观念很好地融入到了企业文化的范畴之中。
在本书中，作者从道德资本的角度出发，对时下众多管理学案例一一展开了细致的剖析：譬如，911前美国国内机场混乱的安检机制；福特开拓者以及费尔斯通轮胎所酿成的质量悲剧；由于在公司运营发展上的意见相左，惠普前董事长兼首席执行官卡莉．菲奧莉娜与企业创始人家族间的明争暗斗；微软公司一系列垄断举措的前前后后；安然公司决策高层的管理失职与丑闻；投资银行坎托菲茨杰拉董事长德霍华德.鲁尼克，向在911袭击中遇难员工家属们所表现出的背信弃义；还有就是前通用电气董事长兼首席执行官杰克.韦尔奇，针对其在任期内所创下的种种看似令人侧目的丰功伟绩，作者所给出的另一种观点和看法。
本书围绕着道德及价值观展开了详尽的探讨，可谓是言辞犀利、见解独到；无论身处在商界还是政界，它都将为读者们带来重要的启示，催人警醒、发人深思。(ANDY)
Awards/获奖情况： L.J.库伯（L.J. Cumbo）, 选择（Choice）：“西森为解决公司道德行为的关注作出了创举。在此书里，他引入和定义了道德资本和社会资本的概念，用常见的金融术语创造了类比。（如货币流通和复率）作者灵巧运用许多当代公司的道德行为例子，变化出吸引人的人类互动，之后又将其与比拟的道德资本联系起来。结尾章节还给出了测量和管理道德资本的方法。参考书目和索引有学术价值。许多复杂的问题都被简化在书里进行讨论。我推荐。”
罗伯特•C•索罗门（Robert C. Solomon）, 美国，奥斯丁，德克萨斯大学：“本书中作者严肃地解释了社会资本的概念，用亚里士多德式分析了其在现代商业生活中的重要性。他还给我们指出了目前一些最糟糕的信任和花费的滥用。本书出现的很及时，我推荐。”
詹姆斯•马克格瑞戈•伯恩斯（James MacGregor Burns）, 美国，威廉姆学院：“本书在美德和价值探索方面很有启发。不论对经济还是政治市场的领导人来说，都很受益。它逐渐成为领导人不可或缺的必备。” ’Sison offers an ambitious approach for tackling the ever-present concern of corporate ethical behavior. In this timely work, he introduces and defines the concepts of moral and social capital, creating analogies with commonly used financial terminology (e.g. currency and compound interest). Drawing on many examples of contemporary moral behavior in corporations, he carefully crafts an engaging explanation of human-corporate interactions and then connects them with his analogous "institutions" of moral capital. His concluding chapter offers ways to measure and manage moral capital. Chapter references and an index add value for scholars... many complexities are simplified in the well-written discussion... Recommended.’ - L.J. Cumbo, Choice; ’In this book, Alejo Sison takes the notion of "social capital" very seriously and gives us an "Aristotelian" analysis of its importance in modern business life. He also gives us diagnoses of some of the worst recent abuses of trust and their terrible cost. It is a timely work, to be recommended.’ - Robert C. Solomon, University of Texas, Austin, US; ’[This book is] an illuminating and sophisticated exploration of virtues and values, with important implications for leadership and followership in both the economic and political marketplaces. [It is] a major contribution to the growing field of leadership.’ - James MacGregor Burns, William College, US
About the Author/作者介绍： 安雷桥•乔叟•G•西森(Alejo Jose G. Sison), 兼任事业心和人文主义研究所行政秘书、西班牙帕姆普罗拉，纳瓦拉大学商业道德和人力资源管理教授。---来源于精装本。 Alejo Jose G. Sison, Executive Secretary, Institute for Enterprise and Humanism and Professor of Business Ethics and Human Resource Management, University of Navarra, Pamplona, Spain--This text refers to the Hardcover edition.
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