第一版版權已售12國！ ★ Audits & Surveys Worldwide副董事長Joseph Plummer、曾任西爾斯·羅巴克公司董事長兼首席執行官Arthur C. Martinez、內褲業鉅子Nick Grahamㄧ致推薦！
★ 第一版版權已售：China、Croatia、Israel、Indonesia、Korea、Brazil、Russia、Thailand、Turkey、Vietnam、Mexico and Serbia
獲獎情況介紹
"This refreshing new concept of Emotional Branding from Marc Gobé is a must read by all global managers. Gobé recognizes that it is not distribution that creates a global brand, but connecting with a universal emotional need. Without this connection, a brand can’t become global, even on the worldwide Web. This is the most useful book on branding I have ever read."---Joseph Plummer, Executive Vice President, Director of Brand Strategies on Global Accounts, McCann Erickson Worldwide
"Marc clearly understands that a brand represents a promise to a customer that must be kept faithfully. Discordant images and communications, as in the Benetton situation, undermine a brand’s credibility. Marc explores these ideas brilliantly."---Arthur C. Martinez, Chairman & CEO, Sears Roebuck & Co.
"The transformation of brands from product-based propositions to emotionally driven ones is happening at lightning speed. Marc’s perception of this change is incredibly accurate, eye-opening, and required me to change my underwear."---Nick Graham, Chief Underpants Officer, Joe Boxer
"This refreshing new concept of Emotional Branding from Marc Gobé is a must read by all global managers. Gobé recognizes that it is not distribution that creates a global brand, but connecting with a universal emotional need. Without this connection, a brand can’t become global, even on the worldwide Web. This is the most useful book on branding I have ever read."---Joseph Plummer, Executive Vice President, Director of Brand Strategies on Global Accounts, McCann Erickson Worldwide
"Marc clearly understands that a brand represents a promise to a customer that must be kept faithfully. Discordant images and communications, as in the Benetton situation, undermine a brand’s credibility. Marc explores these ideas brilliantly."---Arthur C. Martinez, Chairman & CEO, Sears Roebuck & Co.
"The transformation of brands from product-based propositions to emotionally driven ones is happening at lightning speed. Marc’s perception of this change is incredibly accurate, eye-opening, and required me to change my underwear."---Nick Graham, Chief Underpants Officer, Joe Boxer