Staying Street Smart In The Internet Age: What Hasn’t Changed About the Way We Do Business

Book ID/图书代码： 06650006B04156

English Summary/英文概要：

Chinese Summary/中文概要： 随着电子邮件、电子商务、网络、手机、无线电传呼机、语音邮件、掌上电脑、便携式电脑等先进科技产品的诞生，商界究竟会发生怎样的变化？
作者——马克•麦考迈克的答案很简单：没有变化。
如今商界运转的成功与否仍依靠人与人之间的相互影响和作用、他们的智慧、创新以及效率等根本因素。
为了突出这一重点，马克曾一再革新商业的处事之道，排除所有 “按钮” 、传呼机的哔哔声、电脑闪烁的屏幕等，回归过去令人倍感亲切的交流模式，比如握手、面对面交谈……
此外，作者还在书中提供了许多就体现经商的实质性、能在现今工作中可行的建议：有效管理、正确礼节、保持竞争意识和创新意识等。同时，马克从正反两方面抨击了技术对商业运作的速度有主要影响这一现象，它使传统主义者加快工作速度，但也建议那些“沉迷速度” 的人们不该把自己的真正技能牺牲在仓促之中。紧扣主题之余，书中还包括来自全球40家最成功和最具声望的管理机构的各类轶事，富有启发性也不失阅读的趣味性！
因此，无关乎你拿多少工资，你所拥有的“人情味”，它的力量是最终敲定每笔生意的秘诀。如何过好每个工作日、善待员工、同客户和竞争者合理相处是造就成功、有利可图、稳定的交易关键。
无论你是否已是一名训练有素的CE0或有这方面的计划，本书都应该成为每人的商业计划中不可或缺的一部分！（ZY）

Awards/获奖情况：The head of a huge worldwide sports-marketing organization, McCormick has a very simple answer to the question he poses in his subtitle: the Internet hasn’t really changed anything. Oh, sure, he argues, it has made communication faster, but the basics of business are still the same; taking care of customers and employees remains paramount. McCormick, who cheerfully admits to not using a computer, provides these points and others in 91 mini-essays, most of which go on a bit longer than they need to, especially given such illustrative chapter titles as "People Who Count on Luck Rarely Get Lucky"; "Control Your Story Before Others Control It for You" and "A Crisis Doesn’t End Until You Learn from It." While his remarks are not always consistent (e.g., in one chapter, he dismisses potential clients who are rude as not worth doing business with, and in another characterizes them as exactly the kind of tightly focused people one wants to work with), McCormick drops enough real-world tipsAfrom noting when people call so as to find out the best time to reach them to recommending that we "unlearn at least one habit a year"Ato more than compensate for the flaws. 100,000 first printing; 6-city author tour. ---From Publishers Weekly

McCormack, author of the very popular What They Don’t Teach You at Harvard Business School, recycles much of that work in his latest management title. He is skeptical of Internet hype and believes that the ability to understand, manage, and supervise people is the most important business skill. McCormack divides his lessons into 91 short chapters (of five pages or less) and further subdivides many chapters into easy-to-review lists. Each chapter emphasizes one concept, such as "the best ideas cannot be stolen." Chapters are grouped into nine areas, each focusing on a particular set of situations, for example, office politics, giving yourself a reality check, or acquiring a power base. McCormack is a facile writer who incorporates many examples from his decades running the International Management Group, the world’s largest sports management agency. The Internet is hardly mentioned. With lots of commonsense advice in a short, easy-to-read package, this is sure to be popular with management types who read one book a year. Recommended for public libraries or college libraries that don’t have any of McCormack’s other works.DPatrick J. Brunet, Western Wisconsin Technial Coll., La Crosse ---From Library Journal

Anyone giving out business advice today seems compelled to explain how technology and the Internet have changed the ways of doing business. McCormack, though, seems even more compelled to argue for what has not changed. "Street smarts" --or the ability to deal with people, good judgment, and common sense--are what count. McCormack first touted street smarts with What They Don’t Teach You at Harvard Business School (1984). McCormack also has written books on selling, negotiating, and "getting results"; and he is even a regular contributor to the journal New Zealand Management. People heed him because he exemplifies his own advice. McCormack has been credited with inventing sports marketing. In 1960, he was a lawyer in Cleveland when he signed his college pal Arnold Palmer as a client. Now his firm, IMG, grosses $1 billion annually and employs 2,000 people in 25 countries. Here, in 91 short chapters, McCormack offers tips on loyalty, office politics, resumes, and establishing a reputation. His constant and overriding theme, though, is that one must "find the human moment in every transaction." David Rouse---From Booklist

About the Author/作者介绍： 国际管理组织（IMG）的创立者和首席执行官。是《纽约时报》NO.1畅销书 《What They Don’t Teach You at Harvard Business School》(哈佛学不到的管理策略) 的作者，已创作10余本优秀作品！

Format:HARDCOVER

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)

Complex/Traditional Chinese/繁体中文：AVAILABLE

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