PACKAGING GIRLHOOD: RESCUING OUR DAUGHTERS FROM MARKETERS’ SCHEMES

Book ID/图书代码： 02740006B04857

English Summary/英文概要： Sexy. Diva. Boy-crazy. Shopper. The image of girls and girlhood that is being packaged and sold to your daughter isnt pretty in pink. Its stereotypical, demeaning, limiting, and alarming. Girl Power has been co-opted by marketers of music, fashion, books, and television to mean the power to shop and attract boys. Girls are besieged by images in the media that encourage accessorizing over academics; sex appeal over sports; fashion over friends. Packaging Girlhood exposes these stereotypes and the very limited choices presented of who girls are and what they can be. Lamb and Brown give parents guidance on how to talk with their daughters about these negative images and aid them with tools on how to help girls make more positive choices about the way they are in the world. In the tradition of books like Reviving Ophelia, Odd Girl Out, and Queen Bees and Wannabees that examine the world of girls, this book promises to not only spark debate but help parents to empower their daughters.

Chinese Summary/中文概要： 性感、歌剧女主角、男孩磁铁、购物狂。这些经过包装和买卖的女孩印象对你的女儿来说可不是漂亮桃红色的梦。它意味着老套、贬低、限制以及警告。

包括音乐、时尚、书籍、电视等各行业的市场经营商们挥霍着女孩的魅力，指派她们去促进销售和吸引男孩。
姑娘们被媒体糟糕的印象包围着：爱打扮胜过学习、性感胜过运动细胞、热衷时尚胜过结交朋友。被包装后的这些印象暴露出目前女孩们生活的老套和局限性。
Lamb and Brown告诉为人父母的读者如何与女儿交谈这些消极的话题，并将手把手指导他们如何帮助女儿以乐观心态找到自己生活的目标。(NH)

Awards/获奖情况：Lamb and Brown have created high-profile careers studying and writing about adolescent girls, but in this candid overview of how culture influences girls, they say that they are writing "not as academics but as women, moms, and teachers living in a world of . . . preteen lingerie." In the following chapters, Lamb and Brown argue that American marketing patterns channel girls’ desires into too-predictable and identity-damaging types, drawing examples from the clothing, TV and movies, popular music, books, and trendy activities marketed to teens. And they offer practical suggestions for discussing the issues with both middle-schoolers and older YAs. As in most overviews, some sections, such as the suggested readings for girls, may feel incomplete (particularly to librarians). Still, this is a welcome, provocative, thoroughly persuasive volume that will enlighten all readers concerned with the business of marketing and the health of teens. An excellent companion to Deborah Tolman’s Dilemmas of Desire (2002), Ariel Levy’s Female Chauvinist Pigs (2005), and the titles listed in the Read-alikes column "Girl Talk," in Booklist’s July 2002 issue.---Gillian Engberg, From Booklist

Starred Review. That girls are overwhelmed by images of princesses, demure femininity and pink, pink, pink is no surprise. What is shocking, as Lamb (The Secret Lives of Girls) and Brown (Meeting at the Crossroads) so astutely demonstrate, is the downright bombardment girls receive, coming from all forms of media. Lamb and Brown, both psychologists, came to harsh conclusions after they surveyed girls; sat through hours of Rugrats and Kim Possible television programming; scoured stores such as Hot Topic and Claire’s; watched Hilary Duff movies; listened to Eminem and Beyoncé; visited MySpace.com; and read Caldecott books. The idea of "girl power was snapped up by the media," and "what it sells is an image of being empowered," argue the authors. Girls are offered two choices by the marketers: they are "either for the boys or one of the boys." Even rebellion is being packaged, "the resistance, that edginess and irreverence that once gave girls a pathway out of the magic kingdom." The book is incredibly readable and rises above others in the genre by giving parents concrete tools to help battle stereotypes. Lamb and Brown include lists of books and movies with positive role models and talking points to help your daughter recognize how she is being manipulated. The authors aren’t trying to deny anyone princesses or pink; they just want girls to be knowledgeable enough to choose what will truly interest them. (Sept.) ---From Publishers Weekly

About the Author/作者介绍： Sharon Lamb, Ed.D., author of The Secret Lives of Girls, is professor of Psychology at Saint Michael’s College in Vermont. She not only has done research on girls and teens but has listened to their struggles in her private practice.
Lyn Mikel Brown, Ed.D., professor of Education at Colby College in Maine, is co-author, with Carol Gilligan, of Meeting at the Crossroads: Women’s Psychology and Girls’ Development. She works with girls at her nonprofit organization, Hardy Girls Healthy Women (www.hardygirlshealthywomen.org).
Sharon Lamb，《女孩的秘密生活》的作者，佛蒙特圣迈克尔学院的心理学教授。她不仅研究女孩和青少年的成长，也倾听他们成长中的奋斗故事。
Lyn Mikel Brown，缅因州科尔比学院的教育学教授。她与Carol Gilligan合著了《相约十字路口：女人心理学和女孩的成长》。她在一所非营利性组织：Hardy Girls Healthy Women工作。

Format:PROOF

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

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