MANAGING THE PEOPLE SIDE OF INNOVATION: 8 RULES FOR ENGAGING HEARTS AND MINDS

Book ID/图书代码： 07720006B06427

English Summary/英文概要： Management consultant Chopra explains a method for overcoming people’s resistance to learning new ideas because doing it the old way is easier than learning the new. His system is based on insights about how the mind makes ideas, how people behave in groups, and how important people’s ideas are to

1. Introduction 2. Rule 1: Grow Ideas, Don’t Mow Them Down 3. Rule 2: Manage the Ego Agenda, Don’t Let It Run the Show 4. Reminder: The Role of the First Two Rules 5. Rule 3: Practice the Art of Hands-on Listening 6. Rule 4: Go Upstream… If You Want People to Change Their Course 7. Rule 5: Expose Your Ideas to Criticism…Before They Are Fully Grown 8. Rule 6: Involve People, But Keep Them Off Your Decision Turf 9. Rule 7: Acknowledge Contributions to Your Thinking 10. Rule 8: Invite Ideas Only When You’re Open to Them Appendix 1: Additional Practice Notes Appendix 2: Memory Joggers

Chinese Summary/中文概要： 管理顾问Chopra解释了如何克服人们拒绝接受新观念的方法，人们总是认为与其学新的方法，倒不如固守老方法来得容易。他的系统是基于思维是如何创造概念的见解，以及人们是如何在群体中行动的，和人的想法是多么重要。

1、导言
2、法则1、培养新想法，别扼杀了它们
3、法则2、控制好本我，别让它来掌控你
4、记住：前两条法则所扮演的角色
5、法则三：练习倾听
6、法则四：如果要别人改变想法，就要逆流而上
7、法则五：让你的观点接受批评
8、法则6：让人参与，但别让他们来帮你做决策
9、法则7：认识你的思想的原因
10、法则8：对别人敞开心怀才能接受他们的观念

附录1：其他练习小贴士

附录2：记忆的练习(兼职翻译-LN)

Awards/获奖情况：

About the Author/作者介绍： A.J.Chopra是马萨诸塞州剑桥的管理顾问。他帮助客户解决企业发展中的管理问题，并且介绍新的策略、商品、服务和内部运行过程给他们，他的客户包括美国、欧洲、中东、亚太地区的企业，他也在大学和非营利性机构任职。他从事商业顾问已经有二十余年时间。之前，他在半导体行业担任产品开发经理。他毕业于麻省理工学院。

A.J.CHOPRA is a management consultant based in Cambridge, Massachusetts. He helps clients to manage the process they use to develop and introduce new strategies, products, services, and internal processes, His business clients include companies based in the United States, Europe, the Middle East, and the Asia Pacific region, He has also worked with universities and non-profit organizations. He has been in the consulting business for over twenty years. Prior to that, he was a product development manager in the semiconductor industry. He is a graduate of the Massachusetts Institute of Technology.

Format:HARDCOVER

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Complex/Traditional Chinese/繁体中文：AVAILABLE

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