FINANCE ON A BEERMAT

Book ID/图书代码： 03640906B06625

English Summary/英文概要： Are you afraid of finance? If so, don’t worry.Many entrepreneurs and small business owners are the same. And now, here is the book for you. Jointly written by Mike Southon and Chris West,and two experienced finance directors, Stephen King and Jeff Macklin, It shows you how to turn finance from something scary, dull, backward-looking or incomprehensible (sometimes all four!) into a clear, powerful and proactive tool for building businesses. Cash is the lifeblood of every small business - but how do you control it? How do you minimise risk while maximising the potential of your business? What do you need to know about taxes, NI and PAYE? When people start using accountancy - speak, when do you need to listen, and when can you ignore them? What sort of people make the best finance directors for growing businesses? And if you are a finance specialist looking to escape the professional grind and get involved in enterprise, how do you go about it? Unlike most finance books, "Finance on a Beermat" is aimed purely at small and growing businesses. It is accessible, comprehensive and written from many years’ experience in the start-up/SME sector.

Chinese Summary/中文概要： 你对财政感到恐惧吗？如果是的话，现在你可以不用担心了。大部分大企业家的性质和做小生意的个体户是一样的。而这本书就是为你而著的。本书由Mike Southon和Chris West共同而著，以及另外两位经验丰富的财务总监：Stephen King和Jeff Macklin。本书告诉你如何将乱糟糟、萧条、滞后、和残缺的财政状况转为清楚、有效、活跃的商业建筑资金。 现金流是每单小生意的运转来源——但你如何来掌控它纳？当你在不断扩展你的生意范围时又如何来保证将你所要冒的风险最小化纳？你又必须了解和掌握税收、保险和按利益征收之税项中的哪些知识点纳？但会计在报帐时，你如何区分哪些是需要仔细倾听的，而哪些又是可以忽略的部分纳？当你的事业不断铮铮日上时，你如何辨别哪种类型的人才是财务主任一职的最佳人选纳？如果你是财政专家，如何跳跃开专业的某些知识，开展你的商业计划纳？与其它大部分财政类书籍不同的是，本书的目的纯粹是教你如何把小生意慢慢扩大。本书是根据作者累积的多年经验攥写而成的，内容易于理解，让读者全面的了解财政知识。

Awards/获奖情况：

About the Author/作者介绍： Mike Southon is a serially successful entrepreneur. He co-founded a consultancy in 1984, and sold it five years later to what is now Cap Gemini Ernst & Young. He is an active independent consultant, and has been a keynote speaker at conferences all over the world for Microsoft, IBM, Novell, Dell, Hewlett-Packard and many others. Chris West is a writer and journalist. He also works in PR and Marketing, and is currently involved in his own start-up enterprise.
Mike Southon是一位成功的企业家。1984年，他与别人合资创办了咨询公司，五年后又将其转卖，也就是如今的“Cap Gemini Ernst & Young”公司。他是位积极的中立咨询家，并在全世界许多由知名公司所召开的会议上做演讲，诸如： Microsoft, IBM, Novell, Dell, Hewlett-Packard等等。 Chris West是一位作家和新闻记者。他也在市场部参与工作，目前目前正在经营他自己新开的独资公司。

Format:TRADE PAPERBACK

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

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