GLOBAL BUSINESS ETIQUETTE: A GUIDE TO INTERNATIONAL COMMUNICATION AND CUSTOMS

Book ID/图书代码： 05410006B07998

English Summary/英文概要： The breakneck speed at which business is going global requires a new breed of executives, managers, and front-line employees who are adept at the art of cross-cultural communication and can avoid simple misunderstandings that jeopardize multimillion dollar deals. Whether you are preparing for a long-term overseas assignment or a short trip abroad to meet with clients, customers, suppliers, or distributors, Global Business Etiquette will be an indispensable resource for understanding the dynamics of cross-cultural communication, avoiding embarrassing (and costly) gaffes, and successfully navigating the subtleties of social interaction. Drawing from their many years of research and training in the field; highlighting such important elements of communication as nonverbal gestures, dress, and gift giving customs; and featuring dozens of colorful examples and useful tips; the authors present a practical approach to interpreting signals and symbols around the world, overcoming stereotypes, and mastering the nuances of international communication.

Chinese Summary/中文概要： 飞速发展的经济全球化需要精于跨文化交际的领导者和员工，否则小小的误读将使数百万的交易化为乌有。据预测，2006年及以后的国际商务旅行将大幅增加。这一现象反映出在全球范围内寻求新市场、建立战略新联盟、提高生产力和猎取专业人才的趋势。在跨文化交际的风云中，《国际商务礼仪》是不可或缺的引导。依靠它，可以避免尴尬（可能昂贵）的失态，并成功建立长期互惠互利关系。凭借多年的理论研究成果，本书的作者强调了非语言姿势、着装和送礼习俗等的重要性。书中例子丰富生动，建议简练实用。因此读者可轻松掌握世界各国交流中的细微差别。(LY)

Awards/获奖情况："Written for people traveling on business or pleasure, students, government and military personnel, Global Business Etiquette offers a resource for understanding the dynamics of cross-cultural communication and etiquette. The book is designed to help business travelers successfully navigate the subtle interactions that can set the stage for profitable long-term relationships. Some of the topics covered include non-verbal gestures, proper dress, and gift-giving customs. There are many anecdotes that make it an easy read."---Reinforced Plastics/Reinforced Plastics Weekly

"If you’re involved in international business, you already know etiquette varies from country to country: the speed of expanding international sales is requiring a new type of executive and manager be able to understand cross-cultural communication to avoid misunderstandings. Global Business Eitquette: A Guide To International Communication And Customs is the place to start. It uses years of research and training in the field to cover both verbal and nonverbal gestures, dress, customs and more, adding examples and tips in their guide to interpreting around the world From dress to conversational customs, Global Business Etiquette covers all the common pitfalls and customs."---California Bookwatch

"This book is designed as a guide to help business people sent overseas on assignment work effectively understand business etiquette in another part of the world. Martin and Chaney have both written articles and given presentations on intercultural business communication. The book is divided into nine chapters, covering all aspects of the topic, from travel tips to language and business cards, socializing, nonverbal communicators, dress and appearance, cultural attitudes, dining and tipping customs, conversational norms and manners, and oral and written communication. Each chapter is subdivided by more specific headings, making the narrative easy to browse, and concludes with country-specific summaries for Canada, China, England, France, Germany, Japan, Mexico, the Netherlands, South Korea, and Taiwan, with some additional contact information provided (e.g., embassy phone numbers, official tourist board web sites). The narratives include case studies to illustrate specific issues that might arise. An extensive bibliography is included. Recommended for academic business collections as well as anyone anticipating a business trip abroad."---Library Journal

About the Author/作者介绍： JEANETTE S. MARTIN is Associate Professor at the University of Mississippi, School of Business. She has served as associate editor of the Journal of Business Communication, and is the recipient of several national awards, and the author of dozens of articles, book chapters, and conference presentations on intercultural business communication, education, emotional and cultural intelligence, and management information systems. She is coauthor, with Lillian H. Chaney, of the textbook, Intercultural Business Communication.
LILLIAN H. CHANEY is Distinguished Professor of Office Management and Professor of Management at the University of Memphis. She is the author of over 100 articles and presentations, with a specialty in intercultural business communication, and has received many teaching and research awards in the field. She has conducted training programs on communication, international and U.S. corporate etiquette and business ethics for international corporations, educational institutions, and government agencies. She is coauthor, with William Bonner, of Communicating Effectively in an Information Age, and with Jeanette S. Martin, of the textbook, Intercultural Business Communication.
珍妮特·马汀是密西西比大学经济学院副教授。曾任《商务交往杂志》的副编辑，多次获全国性奖项，发表过大量著作，多次在有关商务交往、教育、情商和文化智商、信息管理制度的会议上发言。她曾与莉莲H切尼合著教材《跨文化商务交往》。莉莲H切尼是办公室管理领域的资深教授，同时也是孟菲斯大学的管理学教授。她著述多达100篇，专攻跨文化商务交往。多次获得教育和研究的奖项。曾在跨国公司、教育机构和政府机关开设商务礼仪课程。她与威廉·邦纳合著了《如何在信息时代高效交流》，与珍妮特·马汀合著教材《跨文化商务交往》。

Format:HARDCOVER

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

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