MARKETING

Book ID/图书代码： 10350006B08071

English Summary/英文概要： "The Sage Course Companion on Marketing" is an accessible introduction to the subject that will help readers to extend their understanding of key concepts, and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams, and prepare for and write assessed pieces. Readers are encouraged not only to think like a marketer but also to think about the subject critically. Designed to compliment existing textbooks for the course, the companion provides: easy access to the key themes; helpful summaries of the approach taken by the main course textbooks; guidance on the essential study skills required to pass the course; sample exam questions and answers, with common themes that must always be addressed in an exam situation; quotes from leading thinkers in the field to use in exams and essays; and, ’Taking it Further’ sections that suggest how readers can extent their thinking beyond the ’received wisdom’.

Chinese Summary/中文概要： 該書適合EMBA課程，在職進修的上班族。
* 強化行銷最重要的精髓
* 整理出教科書中 “有用的廢話”* 行銷領域中，你一定要知道的名人語錄與知名的思考方式
* 學會主動思考而非被動接受知識

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Format:HARDCOVER

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Complex/Traditional Chinese/繁体中文：AVAILABLE

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