WHAT WERE THEY THINKING?: REALLY BAD IDEAS THROUGHOUT HISTORY?
Book ID/图书代码： 05170006B08701
English Summary/英文概要： What could Tommy Dorsey have been thinking in 1940 when he installed his orchestra in the monkey house of the Philadelphia Zoo to perform a concert for the apes?
Could artist Rudy Giacomo have been serious when he proposed building a 39 mile manicotti around Manhattan Island?
Was the Nobel Prize Committee on drugs when they conferred the 1949 prize in Medicine to the man who perfected the lobotomy?
Bad ideas are everywhere--they’re the tile grout of history, the crabgrass of civilization, poking up through every crack in our thinking. According to government statistics, they outnumber good ideas six hundred to one.
What Were They Thinking is a compendium of some 400 harebrained schemes, fool notions, and misguided obsessions both grandiose and mundane. In it readers will uncover one man’s effort to market a board game based on the Lebanese civil war...an Iowa State University professor’s proposal to blow up the moon...and Senator Victor Biaka-Boda’s ill-considered campaign trip to the Ivory Coast hinterlands. (Not only did he lose the election, his constituents ate him.) Within these pages, the aim has not been to probe the motives behind bad ideas, but simply to recount and, above all, revel in them.
The stories in What Were They Thinking? range from the horrific to the hilarious; many are both. But none are fanciful. Every item has been carefully researched from published, non-fiction sources such as newspapers, trade journals, magazines, government reports, research studies, corporate literature, and reference books. Says Felton, "To have been any less exacting in my insistence on accuracy would have been a terrible idea."
Chinese Summary/中文概要： 汤米•多尔西在1940年将乐队安置在费城动物园的猴子屋中来为猿演唱时是如何想的？
当艺术家鲁迪•贾科莫提出围绕曼哈顿岛制作一条39英里的奶酪通心粉时，他是不是病得很严重了？
当诺贝尔奖委员会在1949年将诺贝尔医学奖授予完善前脑叶白质切除术的人时，他们是不是嗑药了？
糟糕的想法无处不在——它们是历史的瓷砖，是文明的杂草，冲击我们思想的每一个裂缝。根据政府的统计，它们的数量比好想法多了六百多个。
《他们是如何思考的》是约400个轻率计划，愚蠢观念和既浮夸又世俗的误导观念的纲要。在书中，读者会发现有人极力推销基于黎巴嫩内战的棋盘游戏……爱荷华州立大学的教授建议炸掉月球……参议员从考虑不周的象牙海岸地区的竞选之旅。（他不仅输掉了大选，他的选民还把他吃掉）。这些内容不是探索这些糟糕想法背后的动机，但简单的叙述首先让读者陶醉于其中。
《他们如何思考？》中的故事类型从令人毛骨悚然到滑稽可笑，有的则两者都有。但每一个故事都是真实的。每一个故事都是来自出版物，非小说类资源如报纸，贸易杂志，杂志，政府报告，企业的文学研究，研究和参考书等，经过了仔细的研究。菲尔顿说，“过度坚持自己不严谨的观点将是一个可怕的想法。”(LNL)
Awards/获奖情况：
About the Author/作者介绍： 获奖作家和编辑布鲁斯•菲尔顿为众多杂志撰写过文章，为“人民年鉴”和“书目”撰过稿，并作为婆罗洲的和平军团志愿者，在1992年的纽约马拉松比赛中获得第二万四千九百二十六名。他是四本书的作者，其中包括《你从来不知道的存在的一种著名的美国人：独特的人，地方和事物的纲要》。总是在寻找荒谬，菲尔顿居住在他的家乡纽约市。Award-winning writer and editor Bruce Felton has written for numerous magazines, contributed to The People’s Almanac and The Book of Lists, served as a Peace Corps volunteer in Borneo, and placed 24,926th in the 1992 NYC Marathon. He is the author of four books, including Famous Americans You Never Knew Existed and One of a Kind: A Compendium of Unique People, Places, and Things. Always on the lookout for the absurd, Felton resides in his hometown of New York City.
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Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
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