URBAN LEGENDS UNCOVERED

Book ID/图书代码： 12553606B08738

English Summary/英文概要： This is really fun to read and will appeal especially to youngish, internet-savvy readers. We published a similar book on conspiracy theories a few years ago and it has sold really well internationally.
Are urban legends no more than harmless tales of modern folklore, or is there something more sinister lurking beneath the surface? Urban Legends Uncovered investigates the truth behind the myths.
From campfire classics that send shivers down the spine to the paranoia that followed the events of 9/11, this compelling book takes us through hundreds of chilling tales from categories including Classic Horror, Crime and Netlore. Analysis of each legend looks at how it originated and what effect it has had.
Marvel at how the creators of The Blair Witch Project used the power of urban legends as a clever marketing tool, and how Churchill and Hitler used them in their wartime propaganda campaigns to play mind games with each other. Learn how stories are manufactured and spread to target large corporations such as Microsoft and Coca-Cola, and how hoax e-mails and computer viruses have almost brought businesses and governments to their knees.
How and why do urban legends exist? Have they been created or manipulated for political propaganda or marketing reasons? Don’t let a good story stand in the way of the truth!

Chinese Summary/中文概要： 網路謠言如何造成廣大討論，進而影嚮大眾的想法？這些類似偏執狂的散播者懂得操縱輿論，愰動人心，宛如政治界的邱吉爾(Churchill)和希特勒(Hitler)，或是商界的微軟與可口可樂。許多口號和影像，不知不覺，深值你心。透過這本書，我們將一一檢視這些傳說的真實性。

Awards/获奖情况：

About the Author/作者介绍： Mark Barber 是www.project2067.com網站管理者，此網站廣受大眾歡迎，每月點即率高達10萬次。此書內容即根據本網站而來。
Mark Barber maintains a popular website (www.project2067.com) that ties into the book. It receives 100,000 hits per month.

Format:TRADE PAPERBACK

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

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