FAIR TRADE: MARKET-DRIVEN ETHICAL CONSUMPTION
Book ID/图书代码： 10350007B11721
English Summary/英文概要： Fair Trade is at a crucial moment in its evolution from alternative trading mechanism to mainstream economic model. This timely and thoughtful book looks at the strategic future for Fair Trade.
Each chapter spearheads a key area of Fair Trade thinking and theory and the political, legal and economic context of Fair Trade is given careful scrutiny. Difficult questions are tackled such as `What is the role and value of corporate social responsibility?’ and `What is the brand meaning of Fair Trade?’
Throughout, readers are supported by:
- Revealing case studies and useful data analysis;
- Concise histories of different Fair Trade organisations;
- Chapter summaries and conclusions.
Chinese Summary/中文概要： 公平貿易正處於從選擇性貿易機制到主流經濟模式的重要轉型期間。而這本非常及時而又意義深刻的書籍，展望了公平貿易戰略性的未來發展。書中每一篇章節都探討了公平貿易理念中的一些重要元素、理論和政治方面，總結出公平貿易的經濟合法化會帶來更為安全的保護體制。詳細提供此方面各類問題的方案，例如「企業社會責任究竟有著什麼意義和價值？」、「公平貿易中品牌概念的意義為何？」
縱覽全書，讀者將從中受益到︰
·實際可行性案例分析研究學習和資料分析；
·不同公平貿易組織的實際歷史發展
·篇章概要和總結，等等。
Awards/获奖情况：
About the Author/作者介绍： Alex Nicholls is the first lecturer in social entrepreneurship appointed at the University of Oxford and was the first staff member of the Skoll Centre for Social Entrepreneurship. Nicholls organized the first Skoll World Forum in Social Entrepreneurship in 2004. Furthermore, he is developing a web-based university social entrepreneurship academic network in partnership with Ashoka. In addition, Nicholls is a regular speaker at a ranger of international conferences.
Charlotte Opal currently serves as Vice-Chair of Fairtrade Labelling Organisations (FLO). Ms. Opal earned an MBA and an M.Phil in Development Studies while a Rhodes Scholar at Oxford University.
Alex Nicholls是牛津大學第一位公益創業的講學教授，也是斯柯爾社會企業中心的第一位正式成員。Nicholls在2004年組織了第一屆斯柯爾公益創業世界論壇，並與Ashoka創建了公益創業學術交流的網路大學。另外，他還是廣泛國際大型會議的長期演講人。
Charlotte Opal擁有牛津大學的工商管理碩士學位和經濟發展研究學的副博士學位，目前是公平貿易標籤組織的副主席。
Format:TRADE PAPERBACK
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
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