FUTURE FILES: THE HISTORY OF THE NEXT 50 YEARS

Book ID/图书代码： 11980507B12703

English Summary/英文概要： Prediction is a dangerous game — the future is never a straight, linear extrapolation from the present. Unexpected innovations and events will conspire to trip up the best-laid plans — but it’s better than not thinking about the future at all. And, as someone once said, even if my past is chequered with failed predictions, my future predictions and extrapolations will be spotless.
Future Files is filled with provocative forecasts about how the world might change in the next half century. It examines emerging patterns and developments in society, technology, economy, and business, and makes educated speculations as to where they might take us.
But Future Files is not primarily about prediction. Its goal is to liberate our collective and individual imaginations so that we can see the familiar in a new light and the unfamiliar with greater clarity, and to make individuals and organisations think about where we are going and to consider whether, when we get there, it will be worth staying.
Future Files will prove indispensable to business analysts, strategists, and organisations who need to stay ahead of the game, as well as providing rich and fascinating material for water-cooler conversations.

Chinese Summary/中文概要： 誰能預測未來50年的歷史？澳洲趨勢家華生為我們預測未來的社會，科技，經濟與商業走向，但『預測』不全是此書的重點，作者希望藉由此書，整合現有的事實，結集眾人資源進而激發想像力，一起思考我們如何走向可預期與更美好的下半個世紀。
作者華生是澳洲許多公民營機構的顧問，專長於未來趨勢和創新，也是許多企業的策略顧問及創新專案顧問，例如豐田汽車，Tesco, 麥當勞和聯合利華。

Awards/获奖情况：1.Society and Culture: why we’ll take longer baths in the future
2.Government and Politics: us and them
3. Science and Technology: the rise of the machines
4.Media and Entertainment: have it your way
5.Money and Financial Services: everyone is a bank
6.Automotive and Transport: the end of the road as we know it
7.Food and Drink: faster and slower
8.Retail and Shopping: what we’ll buy when we’ve got it already
9.Healthcare and Medicine: older and wiser
10.Travel and Tourism: "Sorry, this country is full."
11.Work and Business: the new right-brain economy
12.Conclusions: where to next?

About the Author/作者介绍： Richard Watson advises organisations on the future, focusing on innovation and scenario planning. He is the author and publisher of What’s Next, a quarterly report on global trends, and is a columnist for a number of magazines including Fast Company (USA).
Richard has worked on strategic planning and innovation projects with, amongst others, Virgin, McKinsey, News Corporation, Toyota, Tesco, Westfield, St George Bank, McDonald’s and Unilever. He is also a columnist for a number of magazines including Fast Company and Retail Banking Review.

Format:TRADE PAPERBACK

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)

Complex/Traditional Chinese/繁体中文：AVAILABLE(到期可授)

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