CORPORATE KARMA
Book ID/图书代码: 14937907B13004
English Summary/英文概要: In this new book Corporate Karma; how business can move forward by giving back, Peggie Pelosi lays out the why -to and how to for successful strategic corporate philanthropy The most successful companies worldwide are driven by a purpose and mission that go well beyond their balance sheet.
Author, speaker and consultant Peggie Pelosi shows leaders and organizations how to:
·Integrate philanthropy programs into today’s work environments to establish credibility, trust and teamwork
·Find the right non-profit partners
·Engage employees, key customers and consumers in branded philanthropy initiatives
Chinese Summary/中文概要: 交您如何把企業與道德慈善事業做結合
在這本書中,Peggie Pelosi揭露了企業為何以及如何操作慈善活動的成功戰略,比起資產負債表,引領全球最為著名的許多大型企業良好發展的往往是企業目標和企業使命感。
作家,演說家和諮詢顧問Peggie Pelosi在書中告訴企業領導人和成員們:
·如何將慈善活動與當下的工作環境相結合,創建企業信譽感、信賴感和團隊精神
·如何尋找到正確的非利益夥伴
·如何打著慈善目的的招牌,在活動中挖掘對企業有幫助的職員,重要客戶和普通消費群,等等。(SK)
Awards/获奖情况:Peggie Pelosi brings her unique experience of building the reputation, culture and revenues of a major corporation with leadership skills that include corporate philanthropy. Her message is a unique one, complete with practical advice- showing us how to succeed in a way that inspires.---Dr. Lance H.K. Secretan, The Secretan Center
Peggie Pelosi hits all the right notes in giving top-level corporate executives the inspiration to lead employees in a social responsibility program as well as the nuts and bolts for doing so. Corporate Karma is well researched, easy to read, and full of passion.---Arnold Gosewich, Publishing Consultant and Former Chairman and CEO of CBS Records Canada (Sony Music)
When corporate-community giving is an extension of what your business stands for, employees become engaged and inspired. Concentric circles of benevolence ripple out to suppliers, communities and local non-profits, and everyone benefits. Corporate Karma outlines a practical blueprint for any business leader to follow.---Brad Shaw, SVP, Corporate Communications and External Affairs, The Home Depot
About the Author/作者介绍: Peggie Pelosi透過二十多年來自己成功的事業基礎,通過演講、培訓和寫作,激勵許多國際企業領導人。Peggie是加拿大協會專業演講者和國家演講協會的一員。她目前任職於世界兒童基金會的董事會,國際慈善項目的積極參與者。
Format:TRADE PAPERBACK
Rights Status/版权销售情况:Simplified Chinese/简体中文:AVAILABLE
Complex/Traditional Chinese/繁体中文:AVAILABLE
Sales in other countries/其他国家销售情况:
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