HOW TO HAVE CREATIVE IDEAS: 62 EXERCISES TO DEVELOP THE MIND
Book ID/图书代码： 11340007B13646
English Summary/英文概要： Everybody wants to be creative. Creativity makes life more fun, more interesting and more full of achievement, but too many people believe that creativity is something you are born with and cannot be learned.
In How to Have Creative Ideas Edward de Bono - the leading authority on creative thinking - outlines 62 different games and exercises, built around random words chosen from a list, to help encourage creativity and lateral thinking. For example, if the task were to provide an idea for a new restaurant and the random word chosen was ’cloak’, ideas generated might be: a highwayman theme; a Venetian theme with gondolas; masked waiters and waitresses. Or, if asked to make a connection between the two random words ’desk’ and ’shorts’, readers may come up with: both are functional; desks have ’knee holes’ and shorts expose the knees; traditionally they were both male-associated items.
All the exercises are simple, practical and fun, and can be done by anyone.
Chinese Summary/中文概要： 每個人都想發揮創造力。 創造力讓生活更有趣、更新鮮、更充滿成就感，但太多人認為創造力是與生俱來的，無法習得。
在本書中，創造性思維的權威人士愛德華·德·波諾（Edward de Bono）概述了 62 種不同的遊戲和練習，這些遊戲和練習圍繞從列表中隨機選擇的單詞設計，以幫助鼓勵創造力和橫向思維。 例如，如果任務是為一家新餐廳提供創意，而隨機選擇的詞是「斗篷」，則生成的創意可能是：強盜主題； 帶有貢多拉的威尼斯主題； 蒙面的服務員和女服務員。 或者，如果要求在「桌子」和「短褲」這兩個隨機詞之間建立關聯，讀者可能會想出：兩者都是功能性的； 桌子有「膝蓋洞」，短褲會露出膝蓋； 傳統上，它們都是與男性相關的物品。
(Zoe)
Awards/获奖情况：Edward de Bono is a cult figure in developing tricks to sharpen the mind
- The Times
Edward doesn’t just think. He is a one-man global industry, whose work is gospel in government, universities, schools, corporates and even prisons all over the world
- Times 2
Simple, practical and great fun. Best of its kind.
- Management Today
The guru of clear thinking
- Marketing Week
The master of creative thinking
- Independent on Sunday
About the Author/作者介绍： 愛德華·德·波諾（Edward de Bono）馬耳他人，心理學家，牛津大學心理學學士，劍橋大學醫學博士，歐洲創新協會將他列為歷史上對人類貢獻最大的250人之一。他在1960年代末期提出「水平思考」方式，改變了日常人採用「垂直思考」方式容易出現的問題。這種思考方式在1980年代末期曾經在香港大專界掀起一陣熱潮。1967 年，德博諾發明了現在常用的術語「橫向思維」，對於全世界成千上萬，甚至數百萬的人來說，他的名字從此成為創造力和新思維的象徵。 他寫了很多書，這些書已被翻譯成 34 種語言，諾貝爾獎獲得者和世界領導人都尋求他的建議。
Dr Edward de Bono is widely regarded as the leading world authority in the direct teaching of creative thinking. He was a Rhodes Scholar at Oxford and has had appointments at the universities of Oxford, Cambridge, Harvard and London. He has written 67 books with translations into 37 languages. Dr de Bono is the originator of the term ’Lateral Thinking’ and now has a network of 923 trainers in 28 countries around the world teaching his methods in business. His instruction in thinking has been sought by leading corporations such as British Telecom, IBM, Motorola and Prudential.
About The Author: http://www.edwdebono.com/
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