A VERY SHORT, FAIRLY INTERESTING AND REASONABLY CHEAP BOOK ABOUT STUDYING MARKETING

Book ID/图书代码： 10350007B14157

English Summary/英文概要： The book covers topics that are central to management, organizational behaviour or leadership courses: what managers do, motivation, communication, and ethics. Ann Cunliffe breathes fresh air into these topics, emphasizing the importance of relations when thinking about management and drawing on a range of disciplines such as philosophy and linguistics.

Chinese Summary/中文概要： 這本書給行銷入門者；給學習行銷有瓶頸的人；也給想要精益求精的學生。它要告訴你課本學不到，但你必需知道的知識；挖掘教科書不敢碰觸的爭論，卻是每個行銷人必需思考的問題。

Awards/获奖情况：`Ann Cunliffe has produced a quite brilliant critical introduction to the study of management. This lucid, innovative and thought-provoking book takes a much needed look at the ethical and philosophical issues facing managers in contemporary organizations. A readable, thoughtful and intelligent book that students will love’ - John Hassard, University of Manchester

About the Author/作者介绍：

Format:电子手稿

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

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